1. Augmented reality: will likely gain traction
2. Growth of mobile Web: will reach more than one-half of the consumers on the wired Web
3. GPS battery drain problem: expect Apple to solve this
4. Mobile site and applications: 50 percent of campaigns will direct users to a mobile site and 35-40 percent to a custom mobile application
5. Geo-fencing: will hear geo-fence become part of marketers’ vocabulary
6. Linking CRM databases into mobile marketing
7. New entrants into mobile: more than 25 percent of brands an

1. M-commerce
2. Social commerce
3. Vertical expertise
4. Internationalisation
5. Personalisation
6. Expansion of retail sector e-commerce best practice into more vertical markets

Source.

 

1. Companies Return To Investing In Their Most Important Asset - Customers
2. Social CRM Hype Reaches A Crescendo
3. CRM Evolves To Become The Customer Management Ecosystem
4. Price/Value Trumps Functionality In Purchase Decisions
5. Customer Service Moves Back Into The Spotlight
6. The Struggle To Integrate Customer Data Continues
7. Scrutiny Of Business Cases Remains Intense
8. Following Best Practices Separates Winners From Losers

1. During 2010, as US ad budgets crack open just a little, look for an accelerated migration of ad dollars from traditional to digital media.
2. Even post-recession, aggregate media dollars will fail to return to former levels.
3. The measurement and accountability mandate will intensify demand for lower-cost, more efficient media.
4. Media fragmentation will force marketers to target their messages to ever smaller niche audiences.
5. Digital technologies are creating new opportunities for firms to self-market.
6. There will be

1. eReaders will NOT reach mass market appeal
2. There will be no iPhone killer, only an ever increasing herd of iPhone wannabes.
3. Fake Chinese phones will NOT destroy the handset market
4. PCMCIA Cellular Data Card Modems will NOT make a comeback
5. Femtocells are NOT going to go away
6. Femtozone applications are NOT going invade living rooms with ‘femto app storefronts’
7. Mobile person-to-person payments will NOT gain mass market acceptance in the US in 2010
8. Internet Video is NOT going

1. 3D at Home
2. Airline Subscriptions
3. Alternative Measures of Prosperity
4. Alternative Metals in Jewelry
5. Bacon Everywhere
6. Bogotá
7. Buycotting
8. Customized Pharmaceuticals
9. East Africa Wired
10. Electric Car Networks
11. Electronic Libraries
12. Foursquare
13. Greening the Palate
14. Hand-Me-Ups
15. Handwriting
16. Ironic Sports
17. Japan on the Sidelines
18. Lifestreaming

1. More local businesses will use TV - particularly cable - to reach these more refined, segmented audiences.
2. Online advertising for local newspapers will halt its expansion and go flat, or even see a slight decline; eexception: publications - both print and online - that serve rural areas or are focused on hyper-local news.
3. Better targeting and new, advanced tools to personalize messaging and track results will lead to a surge in direct mail.
4. The biggest jump yet in text-based mobile advertising, but more advanced options such as image and

1. Regulatory mandated proactive communications.
2. Communications monitoring of employees across devices.
3. Customers will initiate more company interactions via social media tools.
4. Taming mobile phone spend.
5. Analytics and contact-center process re-engineering.
6. The communication-enabled business process concept will finally come into its own as a workflow tool that’s easy to deploy.
7. Unified communications: workers will, in three seconds or less, and three clicks, have access to many more resources

1. The Transparency of Life - ubiquitous connectivity, locative media
2. Let Me Land - in my city, my neighborhood, my street, my house, my home, my nest
3. Tender Urbanity
4. Anger, Distrust and Decadence - sometimes volcanic but often just below the surface
5. Total Relax - we are living in a stress society grasping at every straw for ontological security
6. Structural Eco Cool - we’d better adapt or be left trying to convince ourselves that it’s not true as the world gradually becomes a less hospitable place

1. Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies
2. Social Media Innovation Will No Longer Be Limited By Technology
3. Mobile Will Take Center Stage
4. Expect an Intense Battle As People and Companies Look To Own Their Own Content
5. Enterprises Will Shape the Next Generation of What We've Called "Social Media"
6. ROI Will Be Measured -- and It Will Matter
7. Finally: Real, Cool and Very Bizarre Online-Offline Integration
8. Many "Old"