1. The Transparency of Life - ubiquitous connectivity, locative media
2. Let Me Land - in my city, my neighborhood, my street, my house, my home, my nest
3. Tender Urbanity
4. Anger, Distrust and Decadence - sometimes volcanic but often just below the surface
5. Total Relax - we are living in a stress society grasping at every straw for ontological security
6. Structural Eco Cool - we’d better adapt or be left trying to convince ourselves that it’s not true as the world gradually becomes a less hospitable place

1. Real-Time Search will become uniform and standardized
2. There will be a rise in social media monitoring and measuring platforms
3. More apps will think “local”
4. The return of video
5. Traditional Media will continue to struggle
6. Smart Brands will become more creative, but they will continue to fail to listen to their customers until it’s too late
7. Google vs. Twitter vs.

The BBC caught up with some of SXSW's most visionary visitors, sharing their views on the next big web things.