1. Won't be simply to focus on outbound messaging but to consult with sales, customer service, and human resources on how the brand must be communicated in every consumer interaction, every tweet, and every touchpoint
2. Won't be merely to imagine creative messages but to fashion programs that are seamless with the actual product and service experience
3. Won't be to plan bursts of communication on a yearlong calendar but to respond to and be part of the ever-changing dialog with consumers
4. Won't be to count friends, page visits, eyeballs, readers,

1. The fact that audience has the control starts to sink in.
2. Social media will get real budgets.
3. Social media will be integrated to overall marketing activities.
4. Social media ROI will become important.
5. Brands start to use listening platforms to monitor the conversations.
6. Social media will reach behind corporate firewalls.
7. Customer service and interaction with businesses becomes social.
8. Measuring online activities and their effect on offline sales will become increasingly important.

1. More local businesses will use TV - particularly cable - to reach these more refined, segmented audiences.
2. Online advertising for local newspapers will halt its expansion and go flat, or even see a slight decline; eexception: publications - both print and online - that serve rural areas or are focused on hyper-local news.
3. Better targeting and new, advanced tools to personalize messaging and track results will lead to a surge in direct mail.
4. The biggest jump yet in text-based mobile advertising, but more advanced options such as image and

1. Neuromarketing
2. E-mail marketing more alive than ever
3. Infobesitas
4. Behaviour marketing
5. The i-community
6. Integration is key
7. Big brands feeling the heat
8. Green technology going mainstream
9. Twitter, finally a business reason
10. The biggest hoax in 2010: social email marketing

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