1. The consumerization challenge – organizations’ focus will shift to data protection as opposed to traditional network security or infrastructure security
2. A good offense – financial institutions and government agencies will adopt a more comprehensive, integrated view of their IT environments and will seek to better understand the human element behind illegal activities to help them pinpoint in advance when and where and how attacks are likely to happen.
3. Proactive ports – ports will actively begin assessing risks, simulating respon

1. No global outbreaks, but localized and targeted attacks
2. It’s all about money, so cybercrime will not go away
3. Windows 7 will have an impact since it is less secure than Vista in the default configuration
4. Drive-by infections are the norm—one Web visit is enough to get infected
5. New attack vectors will arise for virtualized/cloud environments
6. Bots cannot be stopped anymore, and will be around forever
7. Company/Social networks will continue to be shaken by data breaches
8. Web thre

1. Web 2.0 attacks will increase in sophistication and prevalence 
2. Botnet gangs will fight turf wars
3. Email gains traction again as a top vector for malicious attacks
4. Targeted attacks on Microsoft properties, including Windows 7 and Internet Explorer 8
5. Don't Trust Your Search Results
6. Smartphones are hackers' next playground
7. Why corrupt a banner ad serve, when you can buy malvertising space?
8. 2010 will prove once and for all that Macs are not immune to exploits

1. Content is king, contacts are queen.
2. Media will all be focusing more on monetization of (sometimes: hidden) digital assets.
3. Subscription models for premium features and services will blossom.
4. Filesharing will, in all kinds of disguises, remain a main driver of social media’s success.
5. The most successful communities and social media that don’t have a sustainable revenue model can be acquired relatively cheaply.
6. Big American communities will focus on monetizing non U.S. traffic.