- Sales Staff Get Social Media Savvy
- Inbound Marketing Gets Cash
- Location-Based Fills In The Gaps
- Social Media Lead Generation Becomes Common Place
- Social Media Publishing Gets More Multi-Media
- Influencer Marketing Gets Even More Important
- Mobile Can No Longer Be Ignored
- Corporate Web Sites Get Social
- Social and Real-Time Search Drive B2B Social Media Adoption
- B2B Gets Smart About Social Data
- The Firewalls Start To Come Down
1,250+ Communications, Media, Marketing & Enterprise Technology Trend Predictions For 2010, And Beyond1 January 2010
- Fragmentation and variance amongst handsets and now application stores will continue to plague the industry, however the growth of applications on the Android platform will close the gap on Apple's App Store
- Operator enabling services will start to be widely deployed, facilitating the growth of rich media content that is simpler, faster and offers a better user experience
- Media publishers will start to experiment with micro-payments, subscription service models and alternative payment methods which challenge the operators' dominance, with Rupert Murdoc
- Social Media Monetization
- Revenue Beyond Advertising
- As Publications Fold, Others Become Lean and Mean
- Growth in Hyperlocal and Community Models
- Local Advertising Grows
- Local Advertising Models Emerge
- To Charge or Not To Charge?
- The Freemium Model
- The press release joins the NYT at MoMA and goes on national roadshow; media students overcome with excitement.
- PR people, as an industry, decide to work less and adopt 20-hour work weeks.
- Advertising rates hit rock-bottom; companies start giving away ads.
- People realize that BlackBerrys and iPhones are annoying because they make you too accessible. Everyone buys Razrs and jumps off the texting bandwagon (because who can use those T9 phones??).
- The last issue of the print version of The New York Times (released Feb.
Result and four individual Result partners have acquired 100% of the shares in Spray.se (former Lycos), one of Europe´s pioneer brands on the web - with a portal business, a leading site in the fun and flirt segment with 800,000 members and Sweden’s largest independent mail service with close to 400,000 users. The same conglomerate also acquired another of the true Swedish household brands, Passagen.se, the largest blog portal and forum, with 830,000 unique weekly vistors. The sellers were media house Allers and directory guide publisher Eniro.
Twitter, as a phenomenon, is really exploding, in all dimensions. They count their users in the millions now (our actual guess: well over 5M), there are many hundreds of applications tapping in on their API, and the whole world is talking and writing about them.