1. Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies
2. Social Media Innovation Will No Longer Be Limited By Technology
3. Mobile Will Take Center Stage
4. Expect an Intense Battle As People and Companies Look To Own Their Own Content
5. Enterprises Will Shape the Next Generation of What We've Called "Social Media"
6. ROI Will Be Measured -- and It Will Matter
7. Finally: Real, Cool and Very Bizarre Online-Offline Integration
8. Many "Old"

1. Faster, Better Browsers
2. Apps Taking Advantage of New Technologies: HTML5, Geolocation, Canvas, Web Fonts, and More
3. Tighter Integration Between Web Apps
4. Gadget Lust: iPhone 4G
5. A Proliferation of Coworking Spaces

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1. Ubiquitous analytics: democratised access to the ad hoc query
2. Location, location, location
3. Smart phones become pervasivem augmented reality will begin to make a mark
4. Resource footprint reduction through deeper instrumentation: Smart Grids, LessWater, LessCoal etc.
5. Google will significantly ramp up enterprise efforts – notably in sales, but also by ecosystem partnerships with likes of Deloitte
6. Hybrid Cloud: cloud doesn’t replace On Premise, it augments it
7. Big Cloud Backlash will be in f

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1. Virtual organizations will replace traditional business organization models
2. Marketing via social networks will displace direct mail and slower, more expensive ways to build brands and identify prospects
3. Governance of social networking will place significant stress on professional interaction
4. Hiring will shift from the traditional hierarchical relationship to an organic, fluid distributed approach
5. Control of information and organizational "secrets" will become difficult, if not impossible to control, without escalat

1. The consumerization challenge – organizations’ focus will shift to data protection as opposed to traditional network security or infrastructure security
2. A good offense – financial institutions and government agencies will adopt a more comprehensive, integrated view of their IT environments and will seek to better understand the human element behind illegal activities to help them pinpoint in advance when and where and how attacks are likely to happen.
3. Proactive ports – ports will actively begin assessing risks, simulating respon

1. Online Shopping Clubs Will Mature
2. Gaming Will Advance Beyond PCs and Consoles
3. Real-Time Collaboration Coming to an Office Near You
4. 2010 Will Be Android’s Year
5. 2010 Will Have A Netscape Moment

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1. Value is the new black
2. Brands increasingly a surrogate for "value"
3. Brand differentiation is Brand Value
4. "Because I Said So" is so over
5. Consumer expectations are growing
6. Old tricks don't work/won't work anymore
7. They won't need to know you to love you
8. It's not just buzz
9. They're talking to each other before talking to the brand
10. Engagement is not a fad; It's the way today's consumers do business

1. Symbol overload: consumers are hungry for nutrition facts
2. Sodium reduction
3. Local gets stretched: definition of "local" will expand, becoming more practical
4. Simple made special: chic packaging and premium positioning
5. Color coding for convenience
6. Iconic budget brands: private labels will thrive
7. Gen Y cleans up: calling out for grown-up cleaning products of their own

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