Mobile Triple Play
30 December 2009
- Augmented reality: will likely gain traction
- Growth of mobile Web: will reach more than one-half of the consumers on the wired Web
- GPS battery drain problem: expect Apple to solve this
- Mobile site and applications: 50 percent of campaigns will direct users to a mobile site and 35-40 percent to a custom mobile application
- Geo-fencing: will hear geo-fence become part of marketers’ vocabulary
- Linking CRM databases into mobile marketing
- New entrants into mobile: more than 25 percent of brands an
