1. Mobile's Sixth Sense - we're photographing, recording, touching, locating, shaking, accelerating and blowing
2. Campaign effectiveness will be measured in a variety of different and very creative ways
3. Video conferencing - cameras on the front of the phone; more consumers will connect via WiFi
4. No-cost turn-by-turn navigation applications; end of stand-alone GPS is in sight
5. Aggregation services in the areas of location, customer service and mobile commerce
6. Increased adoption of mobile barcodes and coupons

1. Augmented reality: will likely gain traction
2. Growth of mobile Web: will reach more than one-half of the consumers on the wired Web
3. GPS battery drain problem: expect Apple to solve this
4. Mobile site and applications: 50 percent of campaigns will direct users to a mobile site and 35-40 percent to a custom mobile application
5. Geo-fencing: will hear geo-fence become part of marketers’ vocabulary
6. Linking CRM databases into mobile marketing
7. New entrants into mobile: more than 25 percent of brands an

1. More local businesses will use TV - particularly cable - to reach these more refined, segmented audiences.
2. Online advertising for local newspapers will halt its expansion and go flat, or even see a slight decline; eexception: publications - both print and online - that serve rural areas or are focused on hyper-local news.
3. Better targeting and new, advanced tools to personalize messaging and track results will lead to a surge in direct mail.
4. The biggest jump yet in text-based mobile advertising, but more advanced options such as image and

1. The advertising agency will transform from one which is industry led, namely by the brands, to one where the individual is brought more into the communication process. 
2. The consumers will evolve from those having advertisements pushed to them, to being able to select what information is allowed to reach them. 
3. There will be operators who decide to specialize purely in the infrastructure and will provide this capability to those who have decided to focus solely on the services.
4. Mobile advertising in 2020 will be mobile directed a

1. Ad Funded Interactive Services
2. M-Commerce and Micro Payments
3. Return of SMS Voting to P-TV
4. The year of Google Android
5. Augmented Reality
6. Mobile Internet: brands will be more willing to experiment
7. Mobile Coupons
8. Smartphone Growth
9. Monetisation of Social Media
10. Rich Media Ad Formats

Source.
 

1. The U.S.