24 December 2009
- The advertising agency will transform from one which is industry led, namely by the brands, to one where the individual is brought more into the communication process.
- The consumers will evolve from those having advertisements pushed to them, to being able to select what information is allowed to reach them.
- There will be operators who decide to specialize purely in the infrastructure and will provide this capability to those who have decided to focus solely on the services.
- Mobile advertising in 2020 will be mobile directed a