Consumers

The Top Eight Customer Management Trends For 2010

  1. Companies Return To Investing In Their Most Important Asset - Customers
  2. Social CRM Hype Reaches A Crescendo
  3. CRM Evolves To Become The Customer Management Ecosystem
  4. Price/Value Trumps Functionality In Purchase Decisions
  5. Customer Service Moves Back Into The Spotlight
  6. The Struggle To Integrate Customer Data Continues
  7. Scrutiny Of Business Cases Remains Intense
  8. Following Best Practices Separates Winners From Losers