1. Social games overflow out of Facebook.
2. Brand advertising starts to move online, boosting premium display, video and social media
3. Direct Response Advertising becomes ever more efficient
4. Finding Money and Saving Money online
5. Real time web usage outpaces business models

Source. 

1. Value is the new black
2. Brands increasingly a surrogate for "value"
3. Brand differentiation is Brand Value
4. "Because I Said So" is so over
5. Consumer expectations are growing
6. Old tricks don't work/won't work anymore
7. They won't need to know you to love you
8. It's not just buzz
9. They're talking to each other before talking to the brand
10. Engagement is not a fad; It's the way today's consumers do business

1. Symbol overload: consumers are hungry for nutrition facts
2. Sodium reduction
3. Local gets stretched: definition of "local" will expand, becoming more practical
4. Simple made special: chic packaging and premium positioning
5. Color coding for convenience
6. Iconic budget brands: private labels will thrive
7. Gen Y cleans up: calling out for grown-up cleaning products of their own

Source.

 

1. Attention Overload & Filtering
2. Brand Community Building
3. Local apps, geo tagging, contextual gaming/advertising
4. Monetization…someone finally needs to pay us
5. Radical Reinvention of Agencies
6. Employee Social Media
7. Brandividuals
8. Content Syndication
9. The Rise of Community Evangelists/Managers
10. Collaborative Real-Time Communication
11. Joint Ventures
12. Portability of Web
13. Crowdsourcing Sacred Cows
14. Word of