Social networking fatigue, social media & networking opt-out
Gestural computing, kinetic devices
- Building better filters.
- Going mobile.
- Measuring our work.
- Social media will move towards ubiquity
- Companies will have a social media policy
- Doing more with less
- Data analysts will become hot property for marketing departments
- Measurability of marketers/measuring ROI:
- Getting access to customer data
- The necessary technology for effective marketing
- Integration of platforms and processes will be critical
- Recalibrate marketing for engagement
- Consumer empowerment
- More local businesses will use TV - particularly cable - to reach these more refined, segmented audiences.
- Online advertising for local newspapers will halt its expansion and go flat, or even see a slight decline; eexception: publications - both print and online - that serve rural areas or are focused on hyper-local news.
- Better targeting and new, advanced tools to personalize messaging and track results will lead to a surge in direct mail.
- The biggest jump yet in text-based mobile advertising, but more advanced options such as image and
- Virtual organizations will replace traditional business organization models
- Marketing via social networks will displace direct mail and slower, more expensive ways to build brands and identify prospects
- Governance of social networking will place significant stress on professional interaction
- Hiring will shift from the traditional hierarchical relationship to an organic, fluid distributed approach
- Control of information and organizational "secrets" will become difficult, if not impossible to control, without escalat
- Cloud Computing
- Advanced Analytics
- Client Computing
- IT for Green
- Reshaping the Data Center
- Social Computing
- Security – Activity Monitoring
- Flash Memory
- Virtualization for Availability
- Mobile Applications
- The cloud adoption trend will continue, and vendors without real software-as-a-service strategies will be even more challenged to compete.
- Cloud platforms will allow ISVs to develop, market, and monetize cloud applications at a dramatically faster rate than traditional ISV development.
- Analytics go mainstream, as the user population expands beyond the traditional base to include marketers, risk managers and call center staff.
- Structural unemployment cuts of 2009 will not be reversed in 2010 because organizations that have automated
- Cloud API Proliferation Will Become a Serious Problem
- Collaboration Will Never Be the Same
- Data as Revenue
- Democratization of Big Data
- Developer Target Fragmentation Will Accelerate
- It’s All About the Analytics
- Marketplaces Will Be Table Stakes
- New Languages to Watch: Clojure, Go
- NoSQL Will Bid for Mainstream Acceptance
- Multivariate testing and site optimization will become an imperative for online businesses and marketing departments
- Integration of online with other enterprise data will take off
- Email marketing, web analytics, and traditional campaign management vendors race to become the owners of the "hub" for interactive marketing, along with optimization and analytics
Datarati & Googlenomics - a sneak peak under Google's hood (and a future direction for new business models?)10 June 2009
One of the big paradoxes of our times is in the fact that the more data we aggregate, the less we (seem to) do with it. Not so, however, at Google.