1. Won't be simply to focus on outbound messaging but to consult with sales, customer service, and human resources on how the brand must be communicated in every consumer interaction, every tweet, and every touchpoint
2. Won't be merely to imagine creative messages but to fashion programs that are seamless with the actual product and service experience
3. Won't be to plan bursts of communication on a yearlong calendar but to respond to and be part of the ever-changing dialog with consumers
4. Won't be to count friends, page visits, eyeballs, readers,

1. Social games overflow out of Facebook.
2. Brand advertising starts to move online, boosting premium display, video and social media
3. Direct Response Advertising becomes ever more efficient
4. Finding Money and Saving Money online
5. Real time web usage outpaces business models

Source. 

1. During 2010, as US ad budgets crack open just a little, look for an accelerated migration of ad dollars from traditional to digital media.
2. Even post-recession, aggregate media dollars will fail to return to former levels.
3. The measurement and accountability mandate will intensify demand for lower-cost, more efficient media.
4. Media fragmentation will force marketers to target their messages to ever smaller niche audiences.
5. Digital technologies are creating new opportunities for firms to self-market.
6. There will be

1. Value is the new black
2. Brands increasingly a surrogate for "value"
3. Brand differentiation is Brand Value
4. "Because I Said So" is so over
5. Consumer expectations are growing
6. Old tricks don't work/won't work anymore
7. They won't need to know you to love you
8. It's not just buzz
9. They're talking to each other before talking to the brand
10. Engagement is not a fad; It's the way today's consumers do business

1. Content at Scale
2. The End of the Digital Agency
3. Social Gaming
4. Demand-Side Platforms
5. Engagement Pricing
6. Augmented Reality Grows Up
7. Social Media Morphs into Digital
8. Privacy Wars
9. Data Gets Creative
10. The Year of Mobile, Finally

Source. 

1. Attention Overload & Filtering
2. Brand Community Building
3. Local apps, geo tagging, contextual gaming/advertising
4. Monetization…someone finally needs to pay us
5. Radical Reinvention of Agencies
6. Employee Social Media
7. Brandividuals
8. Content Syndication
9. The Rise of Community Evangelists/Managers
10. Collaborative Real-Time Communication
11. Joint Ventures
12. Portability of Web
13. Crowdsourcing Sacred Cows
14. Word of

1. 3D at Home
2. Airline Subscriptions
3. Alternative Measures of Prosperity
4. Alternative Metals in Jewelry
5. Asia's Widening Income Gap
6. Augmented Reality
7. Bacon Everywhere
8. Bio-Based Airplane Fuel
9. Boeing 787 Dreamliner
10. Bogotá
11. Brighter Colors
12. Buycotting
13. Carey Mulligan
14. Coconut Water
15. Composting
16. Contemporary Indian Art
17. Cordless Power
18. Customized Pharmaceuti

Our new guy in Turkey, Bülent Boytorun, started his career as a project manager at Show TV. Later he was part of the management team at Star TV and NTV. Bülent was the founder of Zap Medya, now Turkey's biggest digital agency, and of Bezoone, a successful creative agency.
He is still on the board of Zap Medya & Bezoone.