1. Multivariate testing and site optimization will become an imperative for online businesses and marketing departments
2. Integration of online with other enterprise data will take off
3. Email marketing, web analytics, and traditional campaign management vendors race to become the owners of the "hub" for interactive marketing, along with optimization and analytics
4. Social search will heat up, thus the nature of SEO will give way to SSO and enterprise social platforms will hit a tipping point
5. Mobile applications will explode in 2010 and 2011; this will give way to application analytics

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