The business builders of Result, led by CEO Ola Ahlvarsson, have formed a new media group by consolidating their interests in Spray, Passagen, Bidster and SIME within Keynote Media (Nasdaq OMX: KEY). Keynote also operates Nöjesguiden (Sweden’s oldest and largest entertainment magazine), Rodeo (a leading fashion magazine), Sellbranch (a sales house for web and mobile advertising), and a number of entertainment services.

Keynote now reaches 2 million Swedes on line, and similar numbers over mobile – in addition to the considerable reach of their print publications. The group also operates over 80 events, in Sweden and abroad, including the SIME conferences and the Polar music prize.

Web veteran Fredrik Sellgren steps in as Keynote’s CEO. Main shareholder of the group is internet entrepreneur Ola Ahlvarsson; other significant shareholders include growth advisors Result, and venture fund Provider.

The share price went up 46% on the first announcement of the merger.

Companies Info: 

Spray: Founded in 1995 and since then been a household brand in Sweden with services such as Spray.se, Spraymail, Spraydate.se
Web: http://spray.se

Passagen: Sweden's largest blog and discussion portal featuring 1000's of bloggers and more than 600K monthly uniques  
Web: http://passagen.se 

Europe's leading bid commerce service with low bid auctions, penny auctions operating destination sites like Hammerdeal.de  and Bidster.com in 8 countries;
Web: http://bidster.com 

SIME: Northern Europe's largest digital media event focusing on digital opportunities with events in the Nordics, Barcelona and San Francisco 
Web: http://sime.nu

Result: Since 1999, Result has helped over 200 companies to grow. Result shares this experience with entrepreneurs who have the ambition to expand their business effectively and efficiently. Result operates 14 offices around the world.
Web: http://www.result.com