1,250+ Communications, Media, Marketing & Enterprise Technology Trend Predictions For 2010, And Beyond

In the past few weeks we have posted a series of approximately 200 recaps of articles on trends and predictions for 2010, and beyond. The list below is a straight aggregate of these recaps (as far as I had them in text; for postings with richer media - like videos and slides - you still have to browse back to the original posts on this blog). Each source is separated by a shift from normal to bold type; each type-cluster is linked to the original source.    

  1. More communications-enabled business processes
  2. Try it you’ll like it: free consumer applications
  3. Companies will look for business-class videoconferencing that doesn’t overwhelm their networks
  4. Hang up on phone numbers: within five years, business cards will hold a single address for contact voice and video information
  5. Thin continues to be in: expect to see more thin devices, lower power consumption and virtual desktop environments
  6. Video goes social: videoconferencing will be an added feature of social networks within the next 24 months
  7. The operators will use the financial crisis to focus on right sizing.
  8. The regulation of the Telco industry is and will continue to be a nightmare.
  9. The infrastructure market will become tougher and will see an increased focus on the Chinese way of working.
  10. The smart phone market is growing - not due to demand from customers, but due to a shift in technology.
  11. The broadband market will be bloody - mobile operators will dominate the up to 5 Mb broadband market.
  12. The Value added Services market experiences The moment of truth.
  13. Customers will retain power and receive more for less money.
  14. The role of the media in 2010 - good journalism is facing tough times.
  15. Regulatory mandated proactive communications.
  16. Communications monitoring of employees across devices.
  17. Customers will initiate more company interactions via social media tools.
  18. Taming mobile phone spend.
  19. Analytics and contact-center process re-engineering.
  20. The communication-enabled business process concept will finally come into its own as a workflow tool that’s easy to deploy.
  21. Unified communications: workers will, in three seconds or less, and three clicks, have access to many more resources and applications regardless of the device they’re using.
  22. The rise of true multivendor networks.
  23. Overcoming communications overload; new technologies will help reign-in the complexities to bring greater levels of operational and cost control.
  24. Richer on-hold experiences will become the norm.
  25. You’ll attend an online funeral
  26. You’ll start life-casting
  27. Your body will control video games
  28. You’ll leave your tape measure at home
  29. You’ll (finally) use a content aggregator
  30. You’ll burn your business cards
  31. You’ll chat with faceless minions
  32. Your gadgets will have gadgets
  33. Mobile phones are morphing into advanced mobile meetings technology platforms
  34. Social networking technology finds numerous meeting applications
  35. Micro-Blogging (Twitter) is proving particularly well suited for events
  36. Social review sites are moving to meetings
  37. Strategic meetings management program (SMMP) options are increasing
  38. More video to promote and improve the meeting experience
  39. Telepresence is finally gaining a foothold at hotels for virtual meetings
  40. Audience response technology gets cheaper and more diversified
  41. Low cost, two-way, mobile lead retrieval options for meetings and tradeshows attendees are emerging
  42. Despite the economic downturn and the increased use of virtual meetings technology, face-to-face meetings and tradeshows remain viable
  43. Early case assessment (ECA)
  44. Technology-Lead Initiatives
  45. eDiscovery gets Project Managed
  46. Data Analytics Set Benchmarks
  47. A Single eDiscovery Platform
  48. Micro-Payments For Quality Content
  49. Wider Monitors For More Horizontal-Scrolling Content
  50. Magazines In A More Interactive Format (Wiki, Digital Video, Etc.)
  51. More Collaborative And Real-Time Content
  52. More Semantic Content And Apps That Exploit Them
  53. Augmented Reality In Mobile Web Applications
  54. Interesting Web Operating System Applications
  55. Better Adoption Of Web Standards
  56. Better Web Security Against Phishing, Scams and Spam
  57. Even More Social Apps
  58. More High-Quality Online “TV” Programs
  59. Web Apps Play A Bigger Role In Daily Life
  60. Search Engine Optimization Will Be Less Important
  61. Places to Watch TV Online for Free
  62. Your OS Will Be Online
  63. Customized User Interfaces
  64. The Web Will Be The Center Of Information And Content Distribution
  65. Microsoft should buy Research in Motion.
  66. Google should buy Clear Channel Outdoor.
  67. Ted Turner should buy back CNN and fold in The New York Times.
  68. CBS should buy Meredith.
  69. (Fill in the blank) should buy LinkedIn.
  70. Social media begins to look less social
  71. Corporations look to scale
  72. Social business becomes serious play
  73. Your company will have a social media policy (and it might actually be enforced)
  74. Mobile becomes a social media lifeline
  75. Sharing no longer means e-mail
  76. E Ink will lose its claim to near-100% market share for e-reader displays.
  77. Dual-screen mobile phones and netbooks will eat into e-reader demand.
  78. Apps will make non-reading devices more e-book-friendly.
  79. eReaders will get apps, too.
  80. Amazon will launch a suite of new touchscreen e-readers.
  81. B&N will steal market share from Amazon and Sony.
  82. E-book content sales will top $500 million in the U.S.
  83. E-textbooks will become more accessible, but sales will be modest.
  84. Magazine and newspaper publishers will launch their own apps and devices.
  85. China, India, Brazil, and the EU will propel global growth, but the U.S. will still be the biggest market.
  86. Real-Time Search will become uniform and standardized
  87. There will be a rise in social media monitoring and measuring platforms
  88. More apps will think “local”
  89. The return of video
  90. Traditional Media will continue to struggle
  91. Smart Brands will become more creative, but they will continue to fail to listen to their customers until it’s too late
  92. Google vs. Twitter vs. Facebook
  93. Twitter will start making money
  94. iPhone/Apple “iTablet” vs Everyone
  95. Hardware will become more social
  96. Mobile Providers will provide us with faster data speeds
  97. Content/People/Information filtering becomes easier
  98. There will be more tech/social media conferences than you can blink at
  99. Augmented Reality will be the social media of 2009
  100. Conversation tools will remain the same
  101. The Google social networking puzzle will be solved
  102. Blogs will continue to grow
  103. We’ll focus less on social media and more on doing business on the social web
  104. Real-time ramps up
  105. Location, location, location [is a new layer]
  106. Augmented reality
  107. Content ‘curation’
  108. Cloud computing [transition will continue]
  109. Internet TV and movies [more activity]
  110. Convergence conundrum [Tom Tom, iPod, e-books in problems; cell phones may win all]
  111. Social gaming [virtual goods may be route to riches]
  112. Mobile payments [breakthrough year]
  113. Fame abundance, privacy scarcity
  114. Real time is big time
  115. Location as plumbing
  116. Filtering gets social
  117. Kitchen sink on the cloud
  118. Fusion boosts offline
  119. Social Media Networks Become Exclusive
  120. Corporations Scale Social Media Efforts
  121. Social Media for Business Becomes… Fun
  122. Social Media Policies Become Standard for Businesses
  123. Mobile Becomes a Social Media Lifeline
  124. Social Networks Reduce Users’ Reliance on Email
  125. Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies
  126. Social Media Innovation Will No Longer Be Limited By Technology
  127. Mobile Will Take Center Stage
  128. Expect an Intense Battle As People and Companies Look To Own Their Own Content
  129. Enterprises Will Shape the Next Generation of What We’ve Called “Social Media”
  130. ROI Will Be Measured—and It Will Matter
  131. Finally: Real, Cool and Very Bizarre Online-Offline Integration
  132. Many “Old” Skills Will Be Needed Again
  133. Women Will Rule Social Media
  134. Social Media Will Move Into New Domains
  135. Building better filters.
  136. Going mobile.
  137. Measuring our work.
  138. Intelligence Everywhere
  139. Higher Bar on Patentability
  140. Invention in Place - capital flows out over networks to the best and brightest regardless of location
  141. Regionalization/Personalization of Communications and Computing Devices –  an accelerated movement away from ‘one size fits all’ devices
  142. Rise of Defensive Publications – reduced emphasis on patents; operating companies and open source begin to converge around the notion that only truly significant inventions should be patented
  143. Patent Trolling as a Business Model –  ‘non-practicing entities’ seeking to assert and litigate against deep pocketed ‘practicing entities’ in an effort to encourage litigation cost-avoidance settlements
  144. IP as Collateral and a Source of Growth Capital for IP-Rich Companies
  145. Open Source Antagonists Continue to Use Patents as a Tool to Advance Strategic Goals – as the decade progresses they will be forced to adjust to an increasingly open source-driven world
  146. Secondary Market for Patents
  147. IP is Increasingly Recognized as a Source of Value in M&A
  148. Enterprise Content Management and Document Management will go their separate ways
  149. Faceted search will pervade enterprise applications
  150. Digital Asset Management vendors will focus on SharePoint integration over geographic expansion
  151. Mobile will come of age for Document Management and Enterprise Search
  152. WCM vendors will give more love to Intranets
  153. Enterprises will lead thick client backlash
  154. Cloud alternatives will become pervasive
  155. Document Services will become an integrated part of ECM
  156. Gadgets and Widgets will sweep the Portal world
  157. Records Managers face renewed resistance
  158. Internal and external social and collaboration technologies will diverge
  159. Multi-lingual requirements will rise to the fore
  160. Finally, Apple Unveils the Tablet
  161. Murdoch Pulls Out of Google
  162. Malware Disrupts Facebook
  163. Starbucks Will Stalk You
  164. Movie Downloads Stall Blu-ray
  165. Your Phone Replaces Your Wallet
  166. Facebook Goes Public
  167. Twitter Use Flatlines
  168. Microsoft Pushes Out Steve Ballmer
  169. Google Faces Antitrust Suit
  170. E-readers and tablets have finally caught on
  171. Social gaming on the rise, and so is the virtual economy
  172. Google’s Android will face a big test in 2010: “write once run everywhere” may slip, and Windows Mobile 7 may be formidable competitor
  173. Hybrid apps will thrive
  174. Twitter – Don’t let Twitter distract you so that you bypass or reduce focus on other sites that are equally important.
  175. Online Video – Buy the rights for your TV footage so you can re-craft for online.
  176. Mobile – 2010, like the last five years, will not be the year of mobile.
  177. Non-Universal Conversion Tags – Make 2010 the year to change over. It’s a must.
  178. CTR - Forget CTR – don’t even include it in your reporting.
  179. The press release joins the NYT at MoMA and goes on national roadshow; media students overcome with excitement.
  180. PR people, as an industry, decide to work less and adopt 20-hour work weeks.
  181. Advertising rates hit rock-bottom; companies start giving away ads.
  182. People realize that BlackBerrys and iPhones are annoying because they make you too accessible. Everyone buys Razrs and jumps off the texting bandwagon (because who can use those T9 phones??).
  183. The last issue of the print version of The New York Times (released Feb. 18, 2010) is inducted into the MoMA in New York.
  184. Home Depot opens Center for Do-It-Yourself PR, enjoys great success in 2010.
  185. ThinkInk releases an iPhone app.
  186. Grammar and spelling declared useless by AP Style. Everyone adopts online lingo as new English.
  187. Social media sites Facebook and Twitter die peacefully in their sleep from lack of usage, moved on to social media heaven.
  188. There will be a breakthrough consumer application for Internet of Things
  189. A price war will erupt in the e-book market and Amazon.com will dominate the market with its Kindle E-book Reader
  190. Google Wave will win some respect back as people discover valuable uses for it and get used to the user experience
  191. Facebook will open aggregate-user-profile and social-graph data for outside analysis
  192. Some serious user interface innovations will blow our minds
  193. Data portability will become more real, standard, expected and viable
  194. A new social network will rise to join the big ones.
  195. MySpace doesn’t quite make a comeback, but gets a fresh start of sorts with its music and entertainment offerings
  196. Twitter launches ads
  197. TweetDeck finally launches a web version and becomes the number one Twitter client
  198. Cloud computing heats up. AWS, Google, Microsoft and others begin price wars
  199. The iPhone still rules and grabs more mobile market share than ever before
  200. Meanwhile, Android becomes the number two mobile platform by year-end
  201. iPhone app backlash begins
  202. iTunes announces a web service, thanks to the Lala acquisition
  203. Spotify finally gets the green light in U.S. and people go nuts for it
  204. The netbook craze dies down; people start buying new “in-between” devices
  205. MySpace relaunches as a content network, dropping the emphasis on social networking
  206. Twitter will launch things like ads and pro features
  207. Facebook will become the Borg
  208. iPhone’s exclusivity with AT&T will come to a breaking point and we’ll see network-agnostic iPhones
  209. 2010 will signal the death of the login; third-party authentications will become the norm
  210. Filesharing will continue to be shut down around the world; by 2011, we’ll all be downloading via Tor
  211. Cybercrime will be more of an issue than ever
  212. Geo-locational games and AR will come together in 2010
  213. Netbooks and gadgets like the PsiXpda are going to gain ground
  214. Offline music caching will be expected of all streaming music apps.
  215. The browser really will be the new OS
  216. Payment options to be integrated in unlikely places
  217. Cloud computing will go through a shake out
  218. IBM, SAP and Microsoft will innovate just enough to show big gains with customers
  219. Consumer-based social networks will make big efforts to gain wider access to the enterprise
  220. A new breed of social networks will emerge that act as one-stop shops for applications and services
  221. Android to be the talk of the enterprise
  222. Hyperlocal advertising will heat up, delivering another nail in the traditional newspaper industry’s coffin
  223. Apple will release an “iTablet”
  224. It will become much more common to enjoy the Internet on a TV
  225. Skype becomes increasingly pervasive
  226. Software as service becomes ever more popular
  227. The online user experience has a renaissance, as web browsers and hardware become more sophisticated
  228. The growth of Internet of Things continues, RFID tags in everything
  229. iPhones and other smartphones become the purchasing tool of choice
  230. Consumers bypass carriers and create open wifi networks for all
  231. Backlash against the App Store causes developers to defect to Android etc.
  232. Google Chrome’s market share increases at Firefox’s expense; IE continues to lose ground as HTML5-aware Web apps spring up on the scene
  233. Opera begins to struggle, as WebKit becomes the rendering engine of choice on mobile devices
  234. Social analytics features explode onto the scene in 2010
  235. Social Media Monetization
  236. Revenue Beyond Advertising
  237. As Publications Fold, Others Become Lean and Mean
  238. Growth in Hyperlocal and Community Models
  239. Local Advertising Grows
  240. Local Advertising Models Emerge
  241. To Charge or Not To Charge?
  242. The Freemium Model
  243. Attention Overload & Filtering
  244. Brand Community Building
  245. Local apps, geo tagging, contextual gaming/advertising
  246. Monetization… someone finally needs to pay us
  247. Radical Reinvention of Agencies
  248. Employee Social Media
  249. Brandividuals
  250. Content Syndication
  251. The Rise of Community Evangelists/Managers
  252. Collaborative Real-Time Communication
  253. Joint Ventures
  254. Portability of Web
  255. Crowdsourcing Sacred Cows
  256. Word of Mouth Marketing
  257. Math Marketing & Data Visualization
  258. Video Social Media
  259. Social media fatigue
  260. Real-time search and
  261. Social search (search 2.5) 
  262. The end of intranets – as we know it
  263. Content leaves home
  264. Augmented reality (AR)
  265. Service on demand
  266. User-friendly collaboration tools
  267. The new interface
  268. iPhone killers
  269. TV Everywhere
  270. Connected TV
  271. Mobile Video
  272. Video Monetization
  273. Video Commerce and Marketing
  274. Online Video Platforms
  275. Community Engagement will become the Driver of Local Media
  276. Mobile + Local advertising = Penny Saver 2.0
  277. Mobile + Advertising + Pubsubhubbub = Alert systems
  278. Advertising as Content
  279. Everybody becomes a marketer, and some will become sales closers
  280. Everybody can become a traveling sales person
  281. Virtual socializing and Webinar ubiquity
  282. The grass roots Web
  283. The stream is more important than website
  284. Curation is the new syndication
  285. A new era of open social media (the adjective “social” will soon be redundant
  286. Location tools proliferate within social networks
  287. Social media will birth business media
  288. Apps will finally make sense of Twitter
  289. Microsoft Wave will arrive, but it won’t be a tsunami.
  290. Facebook falls over itself one too many times and stunts its meteoric growth
  291. Mobile net will flourish
  292. Outsourcing and virtual assistance will boom
  293. Black hat continues to die and great content drives a thirst for education
  294. Design technology and SEO catch up with each other
  295. From the RAZR to the 3GS
  296. Smartphones versus MIDs … and eBook readers
  297. Netbooks, convertible tablets and mini notebooks
  298. Keyboards and screens become user-friendly with peripherals
  299. Wireless carrier networks: faster, more reliable, ubiquitous
  300. Mobile app stores: three sweet spots in the space
  301. Enterprise app store coming soon from Citrix
  302. Apple’s tablet, OLED and fuel cell batteries
  303. Six monitors equal one gigantic display with Eyefinity
  304. The next-gen processor: APU
  305. All-day computing
  306. Demand for high-performance computing will rise
  307. Libraries and schools adapt to eBooks
  308. Smart phones will replace wallets and keys
  309. TV will re-establish itself as the head of the household
  310. The next big thing: OLED
  311. Devices powered by kinetic energy
  312. IP video security goes from passive to aggressive
  313. The “killer app” is still e-mail
  314. Canadians like Blackberries
  315. App stores explode
  316. Ebooks finally enter mainstream
  317. Mobile ad exchanges serve agencies which serve brands
  318. Mac increases market share
  319. SmartPhone OS platform wars
  320. Wi-Fi -> MiFi -> My-Fi... every phone becomes a MiFi
  321. LBS becomes pervasive and embedded in all apps
  322. Google Voice: will FCC intervene; will it change voice in mobile?
  323. Google navigation: will it end paid turn-by-turn navigation?
  324. PND replacing in-dash navigation; will PNDs be replaced by SmartPhone?
  325. Hybrid approach to cloud computing
  326. Net neutrality has limitations in the world of wireless
  327. Moores Law will squeeze netbook market share
  328. All wireless handsets for consumer use become SmartPhones
  329. Within five years, all phones in US will be SmartPhones
  330. Enterprise mobile becomes more centralized & managed as a service
  331. In 2010, mobile & wireless is a shining star in the economy
  332. Augmented reality: will likely gain traction
  333. Growth of mobile Web: will reach more than one-half of the consumers on the wired Web
  334. GPS battery drain problem: expect Apple to solve this
  335. Mobile site and applications: 50 percent of campaigns will direct users to a mobile site and 35-40 percent to a custom mobile application
  336. Geo-fencing: will hear geo-fence become part of marketers’ vocabulary
  337. Linking CRM databases into mobile marketing
  338. New entrants into mobile: more than 25 percent of brands anticipate spending more than $5 million on mobile advertising in 2010
  339. Carriers to open up location
  340. Mobile triple play = Location x Relevancy x Immediacy
  341. Coupons to incorporate time and context
  342. Long live the ad networks: advertisers will increasingly buy audiences over buying media properties
  343. Privacy: ad networks will follow guidelines set by industry trade associations
  344. Mobile commerce and retail will grow
  345. Demand and supply: demand for preroll and other advanced mobile video advertising solutions will exceed available inventory, supply exceeds demand in application mobile advertising
  346. Competition: Android and RIM developer platforms continue to flourish.
  347. Frequency capping and share of voice
  348. Location: data will begin to be mined
  349. Search: will become a high driver of in-store traffic
  350. Crunch time for Windows Mobile – can it survive?
  351. Trend towards paid-for – an end to widespread “free” in all sorts of things
  352. At the pocket level, Droid will fail but a few diamonds will emerge
  353. Carbon accounting packages and add-ons designed to meet the CRC laws will appear
  354. 3DTV will be the big CE buzzword
  355. Internet/wi-fi radio will go mainstream
  356. The first assassination of a public figure, facilitated by Twitter
  357. Still no hoverboards
  358. Goodbye acquisition, hello loyalty
  359. Testing, testing 1-2-3
  360. SSD uptake – solid-state disks look set to become mainstream
  361. Cloud computing
  362. Apple vs Google – in the mobile world
  363. To pay or not to pay
  364. Mobiles, especially smartphones, will get bigger
  365. Mobile data traffic explosion to strain 3G Networks, spur data pricing overhaul
  366. Mobile ecosystem starts to go green
  367. Mobile heads for the cloud
  368. New category of smartbooks to emerge
  369. Apps stores all round
  370. Mobile social networking to integrate with other applications including M-Commerce
  371. NFC phones appear in the shops
  372. At least 10 LTE networks to be launched into service
  373. Smartphones to get augmented reality makeover
  374. Christmas Kindle sales expected to herald the rise of the connected embedded consumer devices
  375. Mobile’s Sixth Sense - we’re photographing, recording, touching, locating, shaking, accelerating and blowing
  376. Campaign effectiveness will be measured in a variety of different and very creative ways
  377. Video conferencing - cameras on the front of the phone; more consumers will connect via WiFi
  378. No-cost turn-by-turn navigation applications; end of stand-alone GPS is in sight
  379. Aggregation services in the areas of location, customer service and mobile commerce
  380. Increased adoption of mobile barcodes and coupons
  381. Solutions that disable handset features when the owner is driving.
  382. I want my Mobile TV - 2010 Winter Olympics and the 2010 World Cup; new ad units will subsidize free content
  383. The U.S. Mobile Web Will Reach Nearly 100M Unique Users Per Month
  384. Advertisers Invest Signi­cantly in Site and Application Mobile Destinations
  385. New Entrants to the Mobile Market Emerge
  386. Location x Relevancy x Immediacy = Mobile Triple Play
  387. Advertisers Will Increasingly Buy Audiences over Buying Media Properties
  388. Mobile Will Be Called to Task on Privacy
  389. Mobile Retail Activity and Commerce Proliferates
  390. Demand Will Exceed Supply in Some Areas; Supply Will Exceed Demand in Others
  391. Competition in the Application Space Increases
  392. Agencies Demand Frequency Capping & SOV
  393. Ad Funded Interactive Services
  394. M-Commerce and Micro Payments
  395. Return of SMS Voting to P-TV
  396. The year of Google Android
  397. Augmented Reality
  398. Mobile Internet: brands will be more willing to experiment
  399. Mobile Coupons
  400. Smartphone Growth
  401. Monetization of Social Media
  402. Rich Media Ad Formats
  403. Fragmentation and variance amongst handsets and now application stores will continue to plague the industry, however the growth of applications on the Android platform will close the gap on Apple’s App Store
  404. Operator enabling services will start to be widely deployed, facilitating the growth of rich media content that is simpler, faster and offers a better user experience
  405. Media publishers will start to experiment with micro-payments, subscription service models and alternative payment methods which challenge the operators’ dominance 
  406. Books will emerge as a new and popular content category for smartphones
  407. Technology innovation will continue, with content developers experimenting with 3D mobile video viewers and augmented reality for mobile
  408. The emerging risk of illicit charging by in-app billing will be met by firm regulatory action
  409. Significant tightening of premium rate regulation in the Atlantic region will spread across the world
  410. 2010 will be the year of multiplatform dual-delivery of content including music, video and games, across mobile phones, TVs and PCs
  411. The growing consumer demand for data-heavy services will put greater pressure on networks, with flat rate data tariffs increasingly subjected to stringent download limits
  412. Complexity, confusion and ambiguity in the application of rights to the mobile platform will be addressed seriously in 2010
  413. Global Gaming Market Size Growth Remains Strong
  414. Market Value Online Gaming Publishers Rising Above Traditional Gaming Publishers
  415. Gender Distribution Equalising
  416. Boys aged 17 or younger only represent 18%
  417. Adult Gamers on the Rise (>50%)
  418. About one-fifth play daily or almost everyday
  419. Game Publishers on Decline, Hit by Second Sales and Online Gaming Companies
  420. Fundamental Shift in Value Chain Driven by - Mostly Social - Online Media Is in Progress
  421. With Everyone Spending More Time Online
  422. With Better and Better Internet Access
  423. Share of Minutes Spent on Gaming Increasing
  424. Gaming Is Dominating Facebook
  425. Traditional Media Looking to Social Gaming Arena for New Entertainment for Their User Base
  426. Gaming is Becoming a Ubiquitous Experience: Diverse Range of Screens, Multiplatform
  427. Facebook Replaces Personal Email.
  428. The Cloud Helps Open-Source Software Make Proper Money.
  429. Mobile Commerce.
  430. Fewer Registrations - One Sign-in Fits All.
  431. Disruption vs. Continuity - Alternatives to the “Big Idea”.
  432. Self-Sufficiency: The Continuing Evolution of Web-Driven, Open-Source DIY Culture.
  433. Info-Art: pop-statisticians and pop-economists.
  434. Crowd Sourcing.
  435. More Flash, Not Less.
  436. Business as unusual
  437. Urbany
  438. Real-time reviews
  439. (F)luxury
  440. Mass Mingling
  441. Eco Easy
  442. Tracking & alerting
  443. Embedded generosity
  444. Profile myning
  445. Maturialism
  446. Next besting
  447. DIY décor
  448. Life-swapping
  449. Pop-uptailing
  450. Nomadobodes
  451. Greenpliances
  452. Ecopolitan
  453. Simpletising
  454. Emotionology
  455. Exposed vulerability
  456. Crowdsourced campaigns
  457. Nostalgia marketing
  458. DIY healthcare
  459. Not-so-tricky-picky
  460. Prodependency
  461. Half formal
  462. Rental culture
  463. Peacocking
  464. Unservice
  465. Tangible personalization
  466. Oversized Logos/ Headers
  467. Sketch/ Hand-drawn Design
  468. Slab Typefaces
  469. Typography
  470. One Page Layouts
  471. Huge Images
  472. Change of Perspective
  473. Interactive/ Intuitive Design
  474. Modal Boxes
  475. Minimalism
  476. Oversized Footer
  477. Retro
  478. Intro Boxes
  479. Magazine Layouts
  480. We will witness the emergence of packaged strategy-driven execution applications.
  481. The holy grail of the predictive, real-time enterprise will start to deliver on its promises. 
  482. The industry will put reporting and slice-and-dice capabilities in their appropriate places and return to its decision-centric roots with a healthy dose of Web 2.0 style collaboration. 
  483. Performance, risk, and compliance management will continue to become unified in a process-based framework and make the leap out of the CFO’s office. 
  484. SaaS / Cloud BI Tools will steal significant revenue from on-premise vendors but also fight for limited oxygen amongst themselves. 
  485. The undeniable arrival of the era of big data will lead to further proliferation in data management alternatives. 
  486. Advanced Visualization will continue to increase in depth and relevance to broader audiences. 
  487. Open Source offerings will continue to make in-roads against on-premise offerings. 
  488. Data Quality, Data Integration, and Data Virtualization will merge with Master Data Management to form a unified Information Management Platform for structured and unstructured data. 
  489. Excel will continue to provide the dominant paradigm for end-user BI consumption.
  490. Twitter integration and apps were king in 2009 and are here to stay; either you integrate or you perish.
  491. Tumblr is successful and growing in the shadow of Twitter, when Twitter finally loses steam will Tumblr be the new darling?
  492. Market consolidation in social media leaving only a few major players on the scene: Twitter, Facebook and who else?
  493. Social news (Digg, Reddit) and bookmarking (Delicious) will become obsolete. Already the first wave of social media that is social news and bookmarking lose against Twitter.
  494. Social browsing (StumbleUpon etc.) is already dead. There were more than a dozen of social browsing services in 2.0; most of them are dead or on hiatus already; more to follow.
  495. We’ll witness a demise or hiatus of most startups without critical mass of users as the money runs out.
  496. We can expect a proliferation of premium and freemium business models as venture capital stays scarce.
  497. Companies and brands will have to develop a social media strategy in 2010 to stay afloat.
  498. With business accounts and data access selling like hotcakes and additional revenue sources Twitter will become profitable in 2010 already.
  499. We’ll see a smartphone systems death match as the market isn’t big enough for all the often incompatible systems we have right now.
  500. Apple will be losing market share; the iPhone still looks like years ago; they don’t even have a netbook yet; they can’t rely on cult tactics forever.
  501. Phones and calls for free thanks Google: Google prepares the real Google Phone combining Google Voice and Gizmo5 VoIP to offer free calls.
  502. We’ll see less bullshit and more substance in the online marketing field. As the Web matures more and more people become too savvy to get fooled.
  503. Advertising replaced on the Web by “ad content” that is non promotional content about the brand, company or products: less banners more reports.
  504. Real time search will go prime time for everyone, not just the search geeks and early adopters.
  505. Google and Bing will keep on copying each other in order to capitalize on the search advertising market.
  506. Advanced personalization will lead to your own personal search results for most people rendering ranking checks useless.
  507. SEO is becoming ubiquitous, everybody does it (BBC etc.) and in 2010 those who don’t will fail to compete.
  508. More SEO experts will return underground again inspite of ubiquitous SEO due to wide spread prejudice of the ignorant against the trade.
  509. Like it or not but we’ll see more jQuery pop ups due to their high conversion rate. 
  510. Mobile apps will continue to boom and optimized web pages for mobile use will become common place finally.
  511. HTML5 and CSS3 will allow web designers to offer extra features possible backed by graceful degradation in oder to support for older browsers.
  512. YouTube censorship spawns an open source and DIY video embedding counter movement; we already witness it but in 2010 you’ll look like a noob using YouTube on your site.
  513. Blogs get even more authoritative and accepted, becoming the “old media” of the Web.
  514. Quick and clean miniblogging (Tumblr, Posterous etc.) establish a lively sphere between Twitter-like microblogging and blogging. 
  515. Video content finally gets the importance we expected for years now with growing bandwidth etc.
  516. There will be more cloud computing and web based software or rather webware around and people will use it more often.
  517. Most notably Google Docs will convince more users of the Microsoft Office desktop edition to switch.
  518. At the same time Google Chrome OS will be competing successfully with Windows at least on netbooks.
  519. The year that people get to grips with marketing on social networks
  520. The year that brands begin to realise it’s about lighting lots of fires in different places
  521. The year it becomes less about technology showcases and more about ideas
  522. Someone will figure out how to do something interesting with Google Wave
  523. The Android is nigh
  524. Transparency gets even more radical
  525. Crowdsourcing
  526. The internet will bleed into reality
  527. Everything will change, but nothing will change at all
  528. People will switch-off
  529. Symbol overload: consumers are hungry for nutrition facts
  530. Sodium reduction
  531. Local gets stretched: definition of “local” will expand, becoming more practical
  532. Simple made special: chic packaging and premium positioning
  533. Color coding for convenience
  534. Iconic budget brands: private labels will thrive
  535. Gen Y cleans up: calling out for grown-up cleaning products of their own
  536. Value is the new black
  537. Brands increasingly a surrogate for “value”
  538. Brand differentiation is Brand Value
  539. “Because I Said So” is so over
  540. Consumer expectations are growing
  541. Old tricks don’t work/won’t work anymore
  542. They won’t need to know you to love you
  543. It’s not just buzz
  544. They’re talking to each other before talking to the brand
  545. Engagement is not a fad; It’s the way today’s consumers do business
  546. During 2010, as US ad budgets crack open just a little, look for an accelerated migration of ad dollars from traditional to digital media.
  547. Even post-recession, aggregate media dollars will fail to return to former levels.
  548. The measurement and accountability mandate will intensify demand for lower-cost, more efficient media.
  549. Media fragmentation will force marketers to target their messages to ever smaller niche audiences.
  550. Digital technologies are creating new opportunities for firms to self-market.
  551. There will be a continued emphasis on “earned media”.
  552. Gradually, as the financial and housing markets are doing, media will shrink to match the true value it is delivering to marketers; that “true value” is being unearthed by better measurement systems, such as more efficient targeting.
  553. While media dollars have imploded, media consumption will continue to explode. Due to increasingly empowered consumers and further advances in technology.
  554. Look for media to become more: distributed (the same content will pop up in multiple locations, formats and channels), Personalized (media will be tailored to reflect what consumers have watched, read, experienced and shared), Contextualized.
  555. Advertising will support less and less of the load for content and entertainment. Marketers are clamoring for more direct contact with consumers, especially to engage with them on social networks, and this will divert ad money and attention away.
  556. Advertising will by no means go away, but it will play a smaller role as paid content and hybrid models emerge.
  557. Advertising on social networks will never attract a large share of marketers’ ad dollars.
  558. Spending on non-advertising forms of social marketing will rise significantly next year and beyond.
  559. The spending emphasis is on internal staffing, and building structures and systems for two-way, real-time communications with consumers - and not so much on deploying ads.
  560. Eventually, online social activities and connections will be baked into every form of digital content on the Web, from brand Websites and shopping sites to search engines, traditional media sites and entertainment portals.
  561. Marketers will be increasingly willing to trade off reach for deeper engagement.
  562. Marketers will be looking for technologies and ad solutions that allow them to reach only the people who — by their past surfing behavior, search queries, online purchases, social connections, Twitter posts and other digital footprints — indicate that they may be interested.
  563. The classic interruption/disruption model of advertising, whereby marketers insert unwanted, usually irrelevant ads as a price the consumer must pay to view desired content, will erode, if not fade away.
  564. The challenge will be twofold: to better identify likely prospects; to create communications that are compelling, entertaining, informative or useful.
  565. Whether or not the recession ends, 2010 will bring about monumental change.
  566. Companies Return To Investing In Their Most Important Asset - Customers
  567. Social CRM Hype Reaches A Crescendo
  568. CRM Evolves To Become The Customer Management Ecosystem
  569. Price/Value Trumps Functionality In Purchase Decisions
  570. Customer Service Moves Back Into The Spotlight
  571. The Struggle To Integrate Customer Data Continues
  572. Scrutiny Of Business Cases Remains Intense
  573. Following Best Practices Separates Winners From Losers
  574. M-commerce
  575. Social commerce
  576. Vertical expertise
  577. Internationalization
  578. Personalisation
  579. Expansion of retail sector e-commerce best practice into more vertical markets
  580. Social media will move towards ubiquity
  581. Companies will have a social media policy
  582. Doing more with less
  583. Data analysts will become hot property for marketing departments
  584. Measurability of marketers/measuring ROI
  585. Getting access to customer data
  586. The necessary technology for effective marketing
  587. Integration of platforms and processes will be critical
  588. Recalibrate marketing for engagement
  589. Consumer empowerment
  590. Hybrid Plans that Combine Subscription Fees with Advertising
  591. More Transparency on Websites Could Undermine Online Ad Efforts
  592. Social Plus Search Will Equal Better Results, More Ad Opportunities
  593. Mobile Commerce’s Time Has Arrived
  594. Retailers Grapple with Measuring Social Commerce
  595. Mobile Is Moving Into the Mainstream
  596. Earned Media Takes Center Stage
  597. Social Ad Networks Will Expand
  598. Twitter Will Build Its Business
  599. Online News Content: Landscape Will Stay Predominantly Ad-based
  600. Digital Video Convergence
  601. Look to the 55+ Age Demographic for Internet Usage Increases
  602. Social Media Monitoring will go niche, in a big way
  603. Marketers fall out of love with Search Engine Optimization
  604. Data analysts will become hot property for marketing departments
  605. Competition in the Social Media training and enablement space is going to get fierce and Red Hot
  606. Social Media gets a new name
  607. Marketing Budgets will increase for Social Media, including measurement
  608. Google is going to go Goggles and blow half the Social Media Monitoring vendors out of the water – by entering in to the “Reputation Monitoring” space, itself
  609. Optimizing media convergence is a top priority - the ability to accurately measure activity and link online ads to offline purchasing behavior will be critical.
  610. New models emerge to take advantage of smartphones - accurate mobile measurement will be required.
  611. More cross-media ad campaigns surface - adoption of advertising across screens and activities will increase.
  612. Commercialization of social networking hubs increase - social media will better support traditional advertising or text-based ads.
  613. More interesting and interactive online ads appear - video, attention-seeking page takeover ads and mechanisms for greater interactivity.
  614. Multivariate testing and site optimization will become an imperative for online businesses and marketing departments
  615. Integration of online with other enterprise data will take off
  616. Email marketing, web analytics, and traditional campaign management vendors race to become the owners of the “hub” for interactive marketing, along with optimization and analytics
  617. Social search will heat up, thus the nature of SEO will give way to SSO and enterprise social platforms will hit a tipping point
  618. Mobile applications will explode in 2010 and 2011; this will give way to application analytics
  619. Neuromarkting
  620. E-mail marketing more alive than ever
  621. Infobesitas
  622. Behaviour marketing
  623. The i community
  624. Integration is key
  625. Big brands feeling the heat
  626. Green technology going mainstream
  627. Twitter, finally a business reason
  628. The biggest hoax in 2010: social email marketing
  629. Restraint remains the new normal.
  630. Value is a top priority.
  631. Store brand growth continues.
  632. Grocery consolidation intensifies.
  633. Assortment wars escalate.
  634. This Real-Time Search Thing is Outta Here
  635. Twitter’s “Link Graph” is the Real Deal
  636. Personalized Search is Here to Stay
  637. It’s Going to Be a Two-Engine, 80/20 World
  638. Site Explorer & Linkdomain will Disappear
  639. SEO Spending Will Rise Dramatically
  640. 2010 is the Year of Conversion Rate Optimization
  641. More Queries will Send Less Traffic
  642. The Recession Won’t Go Away. 
  643. Facebook Will Flourish or Flounder.
  644. Social Monitoring & Reputation Management Will Grow.
  645. Sort People In.
  646. Marketers Will Refine Applications for Social Media.
  647. Apps Will Shake Out.
  648. Mobile Media Will Putter Along.
  649. We Will Feel the Need for Speed.
  650. Search Will Get More Specific.
  651. Analytics and Integration Will be Endlessly Discussed.
  652. Email is Old Reliable.
  653. Grab Your Video Camera.
  654. Syndication Trumps Destination.
  655. Get in the Search Game.
  656. Brands Demand Orchestration.
  657. Deeper Data Dives.
  658. Social Activism Will Explode Across the Web
  659. Micro-Volunteerism Will Extend Beyond Wikipedia
  660. Giving Work Will Become as Important as Giving Money
  661. 3D at Home
  662. Airline Subscriptions
  663. Alternative Measures of Prosperity
  664. Alternative Metals in Jewelry
  665. Asia’s Widening Income Gap
  666. Augmented Reality
  667. Bacon Everywhere
  668. Bio-Based Airplane Fuel
  669. Boeing 787 Dreamliner
  670. Bogotá
  671. Brighter Colors
  672. Buycotting
  673. Carey Mulligan
  674. Coconut Water
  675. Composting
  676. Contemporary Indian Art
  677. Cordless Power
  678. Customized Pharmaceuticals
  679. Deficit Neutral
  680. Donald Glover
  681. Dry Shampoo
  682. East Africa Wired
  683. Electric Car Networks
  684. Electric Cars
  685. Electronic Libraries
  686. Ellen on Idol
  687. Energy Dieting
  688. Ethical Fashion
  689. European Free Speech
  690. Exotic Berry Flavors
  691. Fermentation
  692. Fernando Torres
  693. Foursquare
  694. Gambling in Singapore
  695. Gaming Software
  696. Green Retrofits
  697. Greening the Palate
  698. Hand-Me-Ups
  699. Handwriting
  700. Harry Potter in Orlando
  701. Haute Fashion on eBay
  702. Hybrid Boats
  703. Impact of the U.K. General Election
  704. Ironic Sports
  705. Japan on the Sidelines
  706. Japan’s First Lady
  707. Jay Chou
  708. Kindle Rivals
  709. LED Bulbs
  710. Li Ning
  711. Lifestreaming
  712. Lionel Messi
  713. Little Boots
  714. Local, Nonprofit Online Newspapers
  715. Lost Series Finale
  716. Luxury Goes East
  717. Marina Silva
  718. Mia Wasikowska
  719. Michael Jackson Tribute Concert
  720. Mobile Money
  721. Mobile Ticketing
  722. More Virtual Currencies
  723. New Portrait of Hispanic America
  724. Nutrition-Washing
  725. Obesogens
  726. Organic Fast Food
  727. Pandemic Fatalism
  728. Paying for Online Content
  729. The Pirate Party
  730. PlayStation 3 Motion Controller
  731. Post-Lula Brazil
  732. Pro Modding
  733. Public Bicycles
  734. Recycling Gray Water
  735. Retail as Third Space
  736. Return of the Water Fountain
  737. Runaway Democracy
  738. Silent Dance Parties
  739. Ski Cross at Winter Olympics
  740. Slow Beverages
  741. Slow Communication
  742. Spanish E-books
  743. Spider-Man on Broadway
  744. Spotify
  745. Stephen Strasburg
  746. Stevia
  747. Tactile/Visual Design
  748. Trip Bundling
  749. TV for Tween Boys
  750. TV/Web Integration
  751. Urban Fruit Gleaning
  752. U.S.-Cuba Ties
  753. Video
  754. Virtual House Calls
  755. Volunteer Rewards
  756. Water Footprint Tracking
  757. The Waterless Washing Machine
  758. The Wine-Tail
  759. The Wonder Girls
  760. Zach Galifianakis
  761. Content at Scale
  762. The End of the Digital Agency
  763. Social Gaming
  764. Demand-Side Platforms
  765. Engagement Pricing
  766. Augmented Reality Grows Up
  767. Social Media Morphs into Digital
  768. Privacy Wars
  769. Data Gets Creative
  770. The Year of Mobile, Finally
  771. Online Shopping Clubs Will Mature
  772. Gaming Will Advance Beyond PCs and Consoles
  773. Real-Time Collaboration Coming to an Office Near You
  774. 2010 Will Be Android’s Year
  775. 2010 Will Have A Netscape Moment
  776. The fact that audience has the control starts to sink in.
  777. Social media will get real budgets.
  778. Social media will be integrated to overall marketing activities.
  779. Social media ROI will become important.
  780. Brands start to use listening platforms to monitor the conversations.
  781. Social media will reach behind corporate firewalls.
  782. Customer service and interaction with businesses becomes social.
  783. Measuring online activities and their effect on offline sales will become increasingly important.
  784. Media will fragment even more and smaller communities can be hyper-targeted.
  785. Social networks chatter will be incorporated into CRM systems.
  786. More sales will originate from social media contacts (B2B and B2C).
  787. Marketing will hit mobiles big time.
  788. All search will be real-time. Web, blogs, social networks.
  789. Real-time will be the right time. Delays will cost customers.
  790. People will use more social networks’ messaging instead of regular email and IM.
  791. First large scale successful augmented reality applications.
  792. Campaigns will get more dynamic, spanning from offline to actionable social channels.
  793. Social networks will become more commercial.
  794. Ads will be more interactive and connected to social networks.
  795. The home page for internet users will be social network’s profile page.
  796. Facebook will grow to 700 million?
  797. Shopping will be integrated into social networking sites.
  798. The Transparency of Life - ubiquitous connectivity, locative media
  799. Let Me Land -  in my city, my neighborhood, my street, my house, my home, my nest
  800. Tender Urbanity
  801. Anger, Distrust and Decadence - sometimes volcanic but often just below the surface
  802. Total Relax - we are living in a stress society grasping at every straw for ontological security
  803. Structural Eco Cool - we’d better adapt or be left trying to convince ourselves that it’s not true as the world gradually becomes a less hospitable place
  804. Compassion Without The Pity - the need for a transnational dialogue […] no longer obscured by statistics
  805. Sane Recession/Sane Resilience - Europe and North America, with an immense debt, no longer think that they are leading the world as they did before
  806. More Connections, Less Wires -  the Social Web will accelerate and intensify in numerous and as yet unfathomable ways
  807. The No Office Policy - we are becoming urban nomads
  808. More local businesses will use TV - particularly cable - to reach these more refined, segmented audiences.
  809. Online advertising for local newspapers will halt its expansion and go flat, or even see a slight decline; exception: publications - both print and online - that serve rural areas or are focused on hyper-local news. 
  810. Better targeting and new, advanced tools to personalize messaging and track results will lead to a surge in direct mail.
  811. The biggest jump yet in text-based mobile advertising, but more advanced options such as image and video will be limited to all but the trendiest of trendsetters.
  812. Big push for local SEO as more local businesses adopt the tactic, increasing competition across the board.
  813. Social media will continue its dramatic rise as local businesses capitalize on this opportunity to engage with their local customers.
  814. Local marketers look to increase their in-store sales. 
  815. Local marketers will continue their 2009 trend of pursuing an integrated strategy.
  816. Now that local marketers have learned how to measure success, they will continue to capitalize on it.
  817. Local marketers will concentrate more on social media, in-store and personal interactions with consumers. 
  818. Social games overflow out of Facebook.
  819. Brand advertising starts to move online, boosting premium display, video and social media
  820. Direct Response Advertising becomes ever more efficient
  821. Finding Money and Saving Money online
  822. Real time web usage outpaces business models
  823. Augmented reality
  824. P2P mobile payment
  825. 2D bar codes
  826. Social media storefronts
  827. 21st century vending machines
  828. Crowdsourcing
  829. Mobile contactless payment
  830. App world
  831. Niche user-generated humor
  832. Goodness
  833. This Year: Touch-Screen Dashboards
  834. This Decade: Augmented Reality
  835. This Century: Intelligent Vehicles
  836. This Year: Bioplastics
  837. This Decade: Nanomaterials
  838. This Century: Smart Materials
  839. This Year: Clean Diesels
  840. This Decade: Ultracapacitors
  841. This Century: Vehicle-to-Grid Charging
  842. CIOs will Adopt Greater Financial Management Discipline.
  843. CEOs will Require that IT Demonstrate Value of Services.
  844. Role of the CIO will Shift to a Service Provider.
  845. IT leaders Must Understand Cost and Benefit of Cloud Computing and SaaS.
  846. Virtualization Drives Shared Services Model.
  847. Capital Markets to Broaden Use of Hosted Software
  848. Industry Aims to Secure Cloud
  849. High-Frequency Trading Controversy Continues to Swirl
  850. Dark Pools Seek Limited Transparency
  851. Investors Demand Hedge Fund Transparency
  852. No Country for Old Risk Models
  853. Data Projects to Pave the Way for Business Intelligence
  854. Derivatives Clearing Gives Congress Fits
  855. New Regulatory Requirements Require Data On-Demand
  856. Social Networking Is Here to Stay
  857. Networking (both intra- and inter- data center).
  858. Multi-asset-class platforms.
  859. Commoditizing high-frequency trading.
  860. Latency management.
  861. Co-location.
  862. Risk management for sponsored access.
  863. Central clearing.
  864. Data loss prevention (DLP) technology.
  865. Data profiling.
  866. Virtualized solutions.
  867. Job boards will soon be archaic.
  868. The talent hub and spoke model will dominate active candidate sourcing.
  869. Sourcing spokes will come and go.
  870. Applicant tracking systems will eventually react and adapt to the new model.
  871. Companies will be unprepared for the spike in turnover.
  872. Twitter will not become the silver bullet.
  873. Effort will increase to source passive candidates.
  874. Just-in-time hiring and virtual recruiters will soon arrive.
  875. The employee referral program will become the primary driver for future sourcing.
  876. There will be increased focus on implementing “Hiring A-level talent” training for both recruiters and hiring managers.
  877. More Interactive Classrooms
  878. More Information at Your Fingertips
  879. Mashed-Up Technologies
  880. Breaking Out of Technology Isolation
  881. Capabilities That Go Beyond 1:1
  882. Location-aware tech enables more info, greater safety.
  883. Home automation technology vendors see possibilities.
  884. Mobile health app possibilities grow.
  885. Virtual doctors’ visits and other health innovations.
  886. Touch screens and eReaders.
  887. Big companies invest in monitoring and telehealth technologies.
  888. Broadband access and Internet use among seniors grows. 
  889. Caregiver portals and tools blossom.
  890. Personal emergency response systems get a makeover.
  891. VCs show interest in aging in place technology.
  892. Private capital growth recovers, record fund year
  893. Clean economies become the new space race
  894. Electric cars take the back seat to smart mobility
  895. Resource constraints beyond carbon rise to the fore
  896. Commodity trade-off debates intensify
  897. Energy efficiency, driven by ICT, eclipses solar
  898. Marketing suddenly matters
  899. Buffett leads the super rich into cleantech
  900. Acquisitions and consolidations accelerate
  901. The rise of waste-to-energy, geothermal and aquaculture
  902. Anthropomimetic Machines
  903. Direct Carbon Fuel Cell
  904. Metabolomics
  905. DNA Origami
  906. Piezoelectric Display
  907. Osseointegration
  908. Horizontal Drilling
  909. Kinetic Hydropower
  910. Nanoyarn
  911. Ultracapacitors
  912. We’ll Mark Significant “Phase Two” Milestones: building out the smart grid
  913. A Year of Interfaces: The “last mile” network of the grid is as important as the rest of its networked devices
  914. A Year of the Majors: Look for new alliances among major networking companies, major telecoms providers, major chip suppliers, major retail household appliance manufacturers and major enterprise software vendors (as well as some unknown startups)
  915. The Security Debate Will Be Behind Us
  916. Disruption Is Bound to Happen: from a combination of the “usual suspects” (large, well-known technology vendors) plus some new surprises
  917. Smart Grid Networks Will Continue to Be Built
  918. Distributed Generation and Load Shaping Will Be the New “Killer Apps”
  919. The Birth of Retail Energy Will Be Upon Us
  920. The “Grand Slam”—Energy, Voice, Video and Data — Will Emerge
  921. Did We Already Mention the “Grand Slam”?
  922. Energy harvesting, storage, and distribution (including via smart grids) will be revolutionised
  923. Reliance on existing means of oil production will diminish, being replaced by greener energy sources, such as next-generation solar power
  924. Synthetic biology will become increasingly commonplace – newly designed living cells and organisms that have been crafted to address human, social, and environmental need
  925. Medicine will provide more and more new forms of treatment, that are less invasive and more comprehensive than before, using compounds closely tailored to the specific biological needs of individual patients
  926. Software-as-a-service, provided via next-generation cloud computing, will become more and more powerful
  927. Experience of virtual worlds – for the purposes of commerce, education, entertainment, and self-realisation – will become extraordinarily rich and stimulating
  928. Individuals who can make wise use of these technological developments will end up significantly cognitively enhanced
  929. In the world of politics, we’ll see more leaders who combine toughness with openness and a collaborative spirit
  930. The awkward international institutions from the 00’s will either reform themselves, or will be superseded and surpassed by newer, more informal, more robust and effective institutions, that draw a lot of inspiration from emerging best practice in open source
  931. Instead of people decrying “technical fixes” and “loss of nature”, we’ll increasingly hear widespread praise for what can be accomplished by thoughtful development and deployment of technology
  932. As technology is seen to be able to provide unprecedented levels of health, vitality, creativity, longevity, autonomy, and all-round experience, society will demand a reprioritisation of resource allocation
  933. Previous sacrosanct cultural norms will fall under intense scrutiny, and many age-old beliefs and practices will fade away
  934. Geoengineering
  935. Smart grids
  936. Radical materials
  937. Synthetic biology
  938. Personal genomics
  939. Bio-interfaces
  940. Data interfaces
  941. Solar power
  942. Nootropics
  943. Cosmeceuticals
  944. Cloud Computing.
  945. Advanced Analytics.
  946. Client Computing.
  947. IT for Green.
  948. Reshaping the Data Center.
  949. Social Computing.
  950. Security – Activity Monitoring.
  951. Flash Memory.
  952. Virtualization for Availability.
  953. Mobile Applications.
  954. Enterprise Social Networking
  955. Aiming for the Clouds
  956. 360 Security
  957. Mobilizing the Workforce: From Telework to Telepresence
  958. Borderless Business
  959. High IQ Networks Fueling a Smart Economy
  960. The Focus Will Be on Green
  961. Seeing Is Believing
  962. More Wireless Apps, Especially Machine to Machine
  963. 20/20 Vision
  964. Cloud API Proliferation Will Become a Serious Problem
  965. Collaboration Will Never Be the Same
  966. Data as Revenue
  967. Democratization of Big Data
  968. Developer Target Fragmentation Will Accelerate
  969. It’s All About the Analytics
  970. Marketplaces Will Be Table Stakes
  971. New Languages to Watch: Clojure, Go
  972. NoSQL Will Bid for Mainstream Acceptance
  973. The cloud adoption trend will continue, and vendors without real software-as-a-service strategies will be even more challenged to compete.
  974. Cloud platforms will allow ISVs to develop, market, and monetize cloud applications at a dramatically faster rate than traditional ISV development.
  975. Analytics go mainstream, as the user population expands beyond the traditional base to include marketers, risk managers and call center staff.
  976. Structural unemployment cuts of 2009 will not be reversed in 2010 because organizations that have automated processes will not return to manual ones.
  977. CRM investment continues in 2010 to help organizations identify and retain profitable customers.
  978. More organizations will restrict Facebook and social networking sites that negatively affect productivity while more professional sites, such as LinkedIn, will grow. Twitter falters.
  979. As SAP pushes its customers to SAP ERP 6.0 or to pay higher maintenance fees, it opens the door for on-demand ERP solutions and drives a faster decline in SAP revenues.
  980. Mobility strategies and budgets will be reviewed in 2010 with netbooks, Blackberries and iPhone apps driving new billing and upgrade models.
  981. IT spending is expected to increase slightly in the next year with only moderate upgrades from XP or Vista to Windows Incremental investment will be significant with existing technologies from CRM, ERP and PLM vendors.
  982. Despite efforts to monetize online content, consumers will push back on online subscriptions, denying that revenue stream.
  983. Bonus Google moves toward a monopoly, causing skeptics to wonder why neither the EU nor US governments have taken a closer look.
  984. Cloud Computing Necessitates Intelligent, Agile, Self-Managing Networks
  985. Video and Online Games Lead to Bigger, Faster Network Devices
  986. Demand Increase on Wireless Services Drive LTE Innovation
  987. Managed Services Gain Traction
  988. Plugging into the Smart Grid with Automation
  989. Ubiquitous analytics: democratised access to the ad hoc query
  990. Location, location, location
  991. Smart phones become pervasive, augmented reality will begin to make a mark
  992. Resource footprint reduction through deeper instrumentation: Smart Grids, LessWater, LessCoal etc.
  993. Google will significantly ramp up enterprise efforts – notably in sales, but also by ecosystem partnerships with likes of Deloitte
  994. Hybrid Cloud: cloud doesn’t replace On Premise, it augments it.
  995. Big Cloud Backlash will be in full effect
  996. SOA without the SOA: componentisation of application suites into more modular services
  997. A big upswing in enterprise demerger activity…. notably in financial services; i.e. significant opportunities, but also threats, for technology providers.
  998. New devices: Smart phones, tablets, toys, TVs, and other devices are now on the internet; software goes here
  999. Users no longer tolerate slow and dumb computers
  1000. Technology every where and at all times changes how people go about their daily work and lives
  1001. New technology actually seems to work; but it’s not as open as we’re used to
  1002. Identity management standards
  1003. The consumerization of IT - end-users expect more out of their “computers” and the related software
  1004. Lots of new hardware platforms
  1005. Operating systems war
  1006. All content goes mobile, and will be monetized
  1007. Mobile micropayments
  1008. Enterprise apps are becoming much less important for individuals
  1009. Cloud catastrophy
  1010. Large chasm between consumer and enterprise usage of software
  1011. Game over for Microsoft re consumers
  1012. Customers get ready to pay for value add
  1013. Connecting remote data to people and things in real time will lead to exciting new devices and applications
  1014. Social Marketing technologies and strategies emerge as important aspects of corporate thinking
  1015. Mobile CRM becomes a top priority for business and technology vendors
  1016. Technology companies embrace “social” versions of multiple parts of the enterprise value chain including (and especially) CRM, SCM, and maybe even ERP
  1017. Companies are moving toward creating ecosystems to fill out social CRM portfolios
  1018. Open Source as a factor in CRM will no longer be a differentiator
  1019. Customer service becomes the leading pillar from traditional CRM to adopt Social CRM practices and behaviors and technologies
  1020. Public Sector CRM becomes pre-eminent and actually helps drive the private sector
  1021. Cloud Computing skyrockets to forefront of interest as #1 choice for business infrastructure/platform
  1022. Niche success in Outlook-based social CRM in 2010
  1023. Governance, compliance, regulation begin to increase presence as transparency, open initiatives grow
  1024. Enterprise 2.0 and Social CRM will begin to merge as  a concept and strategy; integrate as technologies and toolsets
  1025. REST continues to gain especially because of mobile opportunities
  1026. Cloud computing
  1027. Four big Microsoft upgrades
  1028. Virtualization
  1029. Biometric authentication
  1030. Next-generation firewalls
  1031. Employee-owned IT
  1032. Loyalty schemes
  1033. Solid state disks
  1034. Smart grids
  1035. Hybrid servers
  1036. Learning connections will matter more than learning transactions
  1037. Connecting people to expertise will begin to matter more for organizations than traditional learning management programs
  1038. Employees will demand and receive continuous performance feedback
  1039. Video will be the learning mode of choice
  1040. Mobile learning has finally come of age
  1041. Informal processes will be valued and encouraged – these processes will be social and real-time
  1042. The most successful companies will value collective competencies more than individual competencies
  1043. Microsoft Enters PaaS Market
  1044. Cisco to enter the cloud market
  1045. IaaS Market Consolidation
  1046. App Engine Encroaches on AWS Developers
  1047. Rise of the Vertical Cloud
  1048. We will see the first major security and privacy violation in the cloud
  1049. Change and configuration management of infrastructure clouds will become the primary technical challenge
  1050. Data governance (latency, integration, and privacy) becomes the major roadblock to multi or hybrid cloud deployments
  1051. Data center automation players drive their products into managing infrastructure clouds
  1052. Cloud standards will remain elusive
  1053. SFA Will Take on a Whole New Meaning, and Redefine CRM Once Again.
  1054. Social CRM is (Pretty Much) Ready for Prime Time.
  1055. Open Source is Still Important in 2010, and Still Not a Business Model.
  1056. Older SaaS Players Will Begin to See Pressure from True Cloud Applications
  1057. Integrated Talent Management Will Reach the Boardroom.
  1058. The HR Function Will Start a Radical Transformation.
  1059. High-Impact Leadership Development Programs Will Focus on First-Line Management.
  1060. We Are Shifting Our Focus from e-Learning to “We”-Learning.
  1061. L&D Practitioners and Leaders Will Start to Learn New Disciplines.
  1062. Deep Specialization Will Emerge as a Key to Your Strategy.
  1063. The Words “Talent Mobility” Will Start to Drive Your Talent Management and Development Strategy.
  1064. Talent Acquisition Approaches Will Move Even More Rapidly toward Social Networks.
  1065. Integrated Talent Management Systems Will Become More Integrated and Many Standalone Vendors in Areas like Talent Acquisition Will Be Acquired.
  1066. Learning Management Systems Will Continue to Evolve into Talent and Informal Learning Platforms, and Collaboration Systems Will Become Hotter. Other Learning Tools Will Continue to Grow.
  1067. Innovation, Engagement and Diversity Will Become “Hard Disciplines” in Many Companies.
  1068. Measurement of HR and L&D Programs Will Become a High Priority Again.
  1069. Learn: Educate - Brown bags, internal Webcasts, strategy white papers, innovation unconferences to share ideas; use the attendees of these to identify like-minded change champions for some of the strategies below.
  1070. Learn: Find out what leaders in your industry or related industries are doing. 
  1071. Learn: Discover and coordinate with what other internal Web 2.0 and Enterprise 2.0 change champions are doing already. 
  1072. Prepare: Identify the likely areas where Web 2.0 and Enterprise 2.0 can grow and/or improve your business.
  1073. Prepare: Build a compelling business case.
  1074. Prepare: Solicit senior sponsors for advocacy, budget, and pilots. 
  1075. Prepare: Broadly socialize the potential benefits in clear, lingo-free business terms.
  1076. Act: Initiate social media internally to drive forward internal change, under the radar if necessary. 
  1077. Act: Create a targeted customer community.
  1078. Act: Launch a pilot that is likely to produce noticeable returns in the medium-term. 
  1079. Act: Measure the results of any local Web 2.0 or Enterprise 2.0 effort.
  1080. Act: Proactively manage and promulgate upsides as well as having a ready-to-present mitigation plan for any perceived risks. 
  1081. Virtual organizations will replace traditional business organization models
  1082. Marketing via social networks will displace direct mail and slower, more expensive ways to build brands and identify prospects
  1083. Governance of social networking will place significant stress on professional interaction
  1084. Hiring will shift from the traditional hierarchical relationship to an organic, fluid distributed approach
  1085. Control of information and organizational “secrets” will become difficult, if not impossible to control, without escalating friction between professionals and the organization itself
  1086. Prohibitions against the use of social networks on company time will increase the likelihood of work arounds, undermining mandated policies
  1087. Corporations will continue to invest increasing resources in social media, almost always at the expense of traditional media, despite the lack of clear direction and metrics to determine return on investment figures
  1088. The lack of robust, standardized metrics for social media will make it difficult for organizations to establish and understand the true value proposition of their social media efforts
  1089. 2010 becomes the turning point for the use of social network tools in health care
  1090. Social network technology will displace more expensive, traditional methods in business processes from recruitment to direct marketing.
  1091. Swamped by Personal Tech
  1092. An End to Net Freebies
  1093. Facebook-Weary
  1094. Privacy Dies
  1095. Slow to Staff Up
  1096. Socially Savvy
  1097. The Winners of 2010: IT Workers Who Breathe Social Networking, Amazon Outpeddles eBay
  1098. The Losers of 2010: Oracle Gets Ousted?
  1099. Big Companies That Lag
  1100. Mashups
  1101. Collaboration
  1102. Real-Time Enterprise
  1103. The Mobile Enterprise - the new desktop is really a smart phone, a netbook or other sub-notebook mobile devices
  1104. Software-as-a-Service Integrations
  1105. API’s - reflecting the growing importance of using social technologies as communication and productivity applications
  1106. Web Oriented Architecture (WOA)
  1107. Community Management - people with communications and technical skills will be increasingly needed to keep communities cohesive
  1108. VoIP - will move deeper into the enterprise
  1109. The Big Sync - syncing mobile devices to the cloud
  1110. Manufacturers to Make Rapid Incremental Planning and Inventory Optimization the “New Normal”
  1111. Brand Owners and Retailers to Synchronize Operations through Shelf-Centered Collaboration
  1112. Shippers to Adopt New Partnership Models to Support the Green Evolution
  1113. Automakers to Restructure the Supply Chain Amid Power Shift and Globalization
  1114. SaaS will continue to grow in acceptance and prevalence in the marketplace but – the term itself will fade in favor of “Cloud (insert your term).”
  1115. Real business value in SaaS will continue to improve, be better understood and measured more explicitly.
  1116. Service ecosystems will rise.
  1117. New services will focus less on “doing it all from day one” and more on their roadmap.
  1118. Integration requirements will drive standards for service-based communication and interaction.
  1119. End-user clients and platforms will continue to evolve and increase in their importance and differentiation.
  1120. Customer collaboration will become a more integrated and critical part of product management and business operations.
  1121. Agile will continue to grow in acceptance and will become the dominant approach for both development and business operations “in the cloud.”
  1122. There will be a growing awareness of the requirements and responsibilities implied by “mature" services.
  1123. SaaS vendors will stop trying to sell split versions.
  1124. Local governments as experiments - Increasingly some of the most innovative ideas are being independently developed in small communities.
  1125. The rise of Citizen 2.0 - Just as governments are adopting new media. communications, cloud computing mentalities, and social networking skills, so are the citizens they represent.
  1126. Mobile devices as primary devices - What are the implications for government when an iPhone becomes more powerful than a Dell desktop?
  1127. Ubiquitous crude video content - High production value for Internet-only video is overrated.
  1128. Always on-the-record - Politicians and government officials will always be on-the-record.
  1129. 2010 is the ‘Year of Deletion’
  1130. 2010 Ends the Stockpiling of Backup Tapes for Long Term Retention
  1131. Deduplication Everywhere
  1132. Industry Competition Drives Standardized Software
  1133. A Year of Migration
  1134. 10+ Gbps broadband speed, a prevalent speed at the core of the cloud, is now being demanded closer to the cloud’s edge, to connect enterprises and other network nodes.
  1135. DOCSIS 3.0 combined with dense metro network footprints among MSOs will change the nature of competition for enterprise broadband services.
  1136. Video consumption amongst consumers will continue to drive an unprecedented growth in bandwidth usage in the home.
  1137. With the emergence of 4G LTE, historically disparate wireless network standards will begin merging into a globally scalable network platform.
  1138. The popularity of social networking is driving competitors in the wireless industry, including handset makers and applications developers, to consider a next generation of “unified messaging” on handsets.
  1139. Disparate handset application universes create barriers and switching costs for users and consternation among carriers who are ceding market power to handset OEMs.
  1140. Smartphones will begin enabling voice applications in the enterprise.
  1141. Recent consolidation of competitive local carriers points to more consolidation in the future.
  1142. Communications services companies will become more application-centric and focus on the consumer’s share of wallet, giving less consideration to network access methods.
  1143. Unbridled power consumption in data centers will come under increased scrutiny.
  1144. Web 2.0 attacks will increase in sophistication and prevalence
  1145. Botnet gangs will fight turf wars
  1146. Email gains traction again as a top vector for malicious attacks
  1147. Targeted attacks on Microsoft properties, including Windows 7 and Internet Explorer 8
  1148. Don’t Trust Your Search Results
  1149. Smartphones are hackers’ next playground
  1150. Why corrupt a banner ad serve, when you can buy malvertising space?
  1151. 2010 will prove once and for all that Macs are not immune to exploits
  1152. No global outbreaks, but localized and targeted attacks                                                                
  1153. It’s all about money, so cybercrime will not go away                                                                 
  1154. Windows 7 will have an impact since it is less secure than Vista in the default configuration                                                                
  1155. Drive-by infections are the norm—one Web visit is enough to get infected                                                                
  1156. New attack vectors will arise for virtualized/cloud environments                                                                
  1157. Bots cannot be stopped anymore, and will be around forever                                                                
  1158. Company/Social networks will continue to be shaken by data breaches                                                                
  1159. Web threats will continue to plague Internet users
  1160. The consumerization challenge – organizations’ focus will shift to data protection as opposed to traditional network security or infrastructure security
  1161. A good offense – financial institutions and government agencies will adopt a more comprehensive, integrated view of their IT environments and will seek to better understand the human element behind illegal activities to help them pinpoint in advance when
  1162. Proactive ports – ports will actively begin assessing risks, simulating response efforts and creating more robust disaster recovery plans in the coming year
  1163. Cloudy forecast – more organizations will begin moving less sensitive public data into cloud computing environments to attain cost savings in 2010, and will then migrate more sensitive data to the cloud as new security models are developed to address mult
  1164. Biometrics on the border –  the rollout of electronic passports will be led by countries in the Asia-Pacific region and Europe
  1165. Taking IT to the streets – mobile biometric devices will allow governments to take more biometric-based critical services directly to their citizens, rather than requiring their citizens to come to the technology
  1166. Smart surveillance – real time event detection technology will soon be able to identify a security breach as it occurs and initiate an action instead of simply recording footage to be reviewed after the incident
  1167. Mobile device volumes will be up approximately 10%.
  1168. Mobile device volume market share will be flat.
  1169. Mobile device value market share will increase slightly.
  1170. Services net sales targeted at EUR 2 billion or more in 2011.
  1171. 300 million active users for its services by the end of 2011.
  1172. Symbian user interface: deliver two major Symbian UI interface milestones: one before mid-year, and another before end of year.
  1173. Deliver Maemo 6-powered mobile computer, with iconic user experience, in second half of year.
  1174. Significantly increase the proportion of touch and/or QWERTY devices.
  1175. Provide 3d party developers with better tools to create applications and content for Ovi ecosystem.
  1176. eReaders will NOT reach mass market appeal
  1177. There will be no iPhone killer, only an ever increasing herd of iPhone wannabes.
  1178. Fake Chinese phones will NOT destroy the handset market
  1179. PCMCIA Cellular Data Card Modems will NOT make a comeback
  1180. Femtocells are NOT going to go away
  1181. Femtozone applications are NOT going invade living rooms with ‘femto app storefronts’
  1182. Mobile person-to-person payments will NOT gain mass market acceptance in the US in 2010
  1183. Internet Video is NOT going to create a mass exodus from pay-TV services
  1184. On the other hand... most “free” premium online video won’t become pay-per-play
  1185. Social networking will NOT go through 2010 unscathed by security breakdowns
  1186. Higher Education will NOT relinquish its leadership in early adoption of 802.11n
  1187. Telepresence will NOT become mainstream in 2010
  1188. Carriers will NOT be sidelined by off-deck LBS platforms
  1189. Consumer telematics will NOT reach mass market status in 2010
  1190. HP will not swallow 3Com without serious indigestion
  1191. GSM will not die in 2010
  1192. Renewable Energy Base Stations will hardly see any deployments for on-grid sites – limiting their green potential
  1193. LTE will NOT be widely rolled out worldwide
  1194. But RFID will keep chugging along...
  1195. Augmented reality – computer-generated images will mix with and add to reality
  1196. Better Place – an international network of electric car charging points
  1197. Crossbreed: the folding wheel – enabling performance bikes and wheelchairs to fold into small spaces
  1198. Dime: magic sand – water resistant sand to stop water seeping away through the Earth
  1199. Enhanced Editions – eBooks move into the next dimension adding sound, music and video
  1200. Gapminder – charts the wealth gap and gives new and visual ways of displaying this information
  1201. Nokia Money – making cash mobile and creating a wholly new way to buy items and pay bills without the need for a bank account
  1202. Pico Projectors – small enough to be fitted to cameras or mobiles and turning them into mini movie theatres that can create an image up to 60 inches wide
  1203. Rockcorps – an army of youth volunteers expected to go global in 2010
  1204. WorldWide Telescope – bringing the universe to the desktop, users will be able to fly past Mars or zoom in to view distant galaxies by combining images from a vast array of telescopes
  1205. 3-D and Connected TVs
  1206. Content Packages and Subscriptions
  1207. Tablets Are Coming, or at Least Something Bigger than Phones but Smaller than Netbooks
  1208. Apps Will Rule
  1209. Green Is the New Black
  1210. Mind-reading devices
  1211. Space planes
  1212. Artificial limbs
  1213. Augmented reality info layers everywhere
  1214. Body regeneration
  1215. HTML 5 makes its mark
  1216. Chrome rolls out Firefox-like extensions
  1217. Firefox gets individual processes like Chrome
  1218. Site specific browsers become even more useful
  1219. More speed with faster Javascript and hardware-assisted web rendering
  1220. LCDs with LED Backlighting
  1221. 240Hz Refresh Rates
  1222. Internet Connectivity
  1223. 2160p Resolution
  1224. More Skinny OLED Displays
  1225. Slicker Laser TVs
  1226. 3D TVs
  1227. Larger Plasma TVs
  1228. HDTV/Blu-ray Combo Units
  1229. Greener TVs
  1230. LED makes a big impact on the LCD market
  1231. Making an app will get easier
  1232. Internet appliances become common
  1233. Your iPhone connects to everything
  1234. Monitor your life, even when you sleep
  1235. Cloud email really takes off
  1236. 3D goes mainstream in the home - finally
  1237. Open source alternatives finally mature
  1238. Major desktop apps arrive on smartphones
  1239. DIY home security goes legit
  1240. Faster, Better Browsers
  1241. Apps Taking Advantage of New Technologies: HTML5, Geolocation, Canvas, Web Fonts, and More
  1242. Tighter Integration Between Web Apps
  1243. Gadget Lust: iPhone 4G
  1244. A Proliferation of Coworking Spaces
  1245. Search Engine Optimization. Advice: Test.
  1246. Paid Search. Advice: Invest.
  1247. E-mail Marketing. Advice: Invest.
  1248. Social Network Marketing. Advice: Test.
  1249. Blogging. Advice: Let it rest.
  1250. Web Presence. Advice: Invest.
  1251. Mobile Marketing. Advice: Test.
  1252. Podcasting and Online Radio. Advice: Let it rest.
  1253. Online Video. Advice: Invest.
  1254. Coupons, Discounts and Savings. Advice: Test.