1,250+ Communications, Media, Marketing & Enterprise Technology Trend Predictions For 2010, And Beyond
1 January 2010
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In the past few weeks we have posted a series of approximately 200 recaps of articles on trends and predictions for 2010, and beyond. The list below is a straight aggregate of these recaps (as far as I had them in text; for postings with richer media - like videos and slides - you still have to browse back to the original posts on this blog). Each source is separated by a shift from normal to bold type; each type-cluster is linked to the original source.
- More communications-enabled business processes
- Try it you’ll like it: free consumer applications
- Companies will look for business-class videoconferencing that doesn’t overwhelm their networks
- Hang up on phone numbers: within five years, business cards will hold a single address for contact voice and video information
- Thin continues to be in: expect to see more thin devices, lower power consumption and virtual desktop environments
- Video goes social: videoconferencing will be an added feature of social networks within the next 24 months
- The operators will use the financial crisis to focus on right sizing.
- The regulation of the Telco industry is and will continue to be a nightmare.
- The infrastructure market will become tougher and will see an increased focus on the Chinese way of working.
- The smart phone market is growing - not due to demand from customers, but due to a shift in technology.
- The broadband market will be bloody - mobile operators will dominate the up to 5 Mb broadband market.
- The Value added Services market experiences The moment of truth.
- Customers will retain power and receive more for less money.
- The role of the media in 2010 - good journalism is facing tough times.
- Regulatory mandated proactive communications.
- Communications monitoring of employees across devices.
- Customers will initiate more company interactions via social media tools.
- Taming mobile phone spend.
- Analytics and contact-center process re-engineering.
- The communication-enabled business process concept will finally come into its own as a workflow tool that’s easy to deploy.
- Unified communications: workers will, in three seconds or less, and three clicks, have access to many more resources and applications regardless of the device they’re using.
- The rise of true multivendor networks.
- Overcoming communications overload; new technologies will help reign-in the complexities to bring greater levels of operational and cost control.
- Richer on-hold experiences will become the norm.
- You’ll attend an online funeral
- You’ll start life-casting
- Your body will control video games
- You’ll leave your tape measure at home
- You’ll (finally) use a content aggregator
- You’ll burn your business cards
- You’ll chat with faceless minions
- Your gadgets will have gadgets
- Mobile phones are morphing into advanced mobile meetings technology platforms
- Social networking technology finds numerous meeting applications
- Micro-Blogging (Twitter) is proving particularly well suited for events
- Social review sites are moving to meetings
- Strategic meetings management program (SMMP) options are increasing
- More video to promote and improve the meeting experience
- Telepresence is finally gaining a foothold at hotels for virtual meetings
- Audience response technology gets cheaper and more diversified
- Low cost, two-way, mobile lead retrieval options for meetings and tradeshows attendees are emerging
- Despite the economic downturn and the increased use of virtual meetings technology, face-to-face meetings and tradeshows remain viable
- Early case assessment (ECA)
- Technology-Lead Initiatives
- eDiscovery gets Project Managed
- Data Analytics Set Benchmarks
- A Single eDiscovery Platform
- Micro-Payments For Quality Content
- Wider Monitors For More Horizontal-Scrolling Content
- Magazines In A More Interactive Format (Wiki, Digital Video, Etc.)
- More Collaborative And Real-Time Content
- More Semantic Content And Apps That Exploit Them
- Augmented Reality In Mobile Web Applications
- Interesting Web Operating System Applications
- Better Adoption Of Web Standards
- Better Web Security Against Phishing, Scams and Spam
- Even More Social Apps
- More High-Quality Online “TV” Programs
- Web Apps Play A Bigger Role In Daily Life
- Search Engine Optimization Will Be Less Important
- Places to Watch TV Online for Free
- Your OS Will Be Online
- Customized User Interfaces
- The Web Will Be The Center Of Information And Content Distribution
- Microsoft should buy Research in Motion.
- Google should buy Clear Channel Outdoor.
- Ted Turner should buy back CNN and fold in The New York Times.
- CBS should buy Meredith.
- (Fill in the blank) should buy LinkedIn.
- Social media begins to look less social
- Corporations look to scale
- Social business becomes serious play
- Your company will have a social media policy (and it might actually be enforced)
- Mobile becomes a social media lifeline
- Sharing no longer means e-mail
- E Ink will lose its claim to near-100% market share for e-reader displays.
- Dual-screen mobile phones and netbooks will eat into e-reader demand.
- Apps will make non-reading devices more e-book-friendly.
- eReaders will get apps, too.
- Amazon will launch a suite of new touchscreen e-readers.
- B&N will steal market share from Amazon and Sony.
- E-book content sales will top $500 million in the U.S.
- E-textbooks will become more accessible, but sales will be modest.
- Magazine and newspaper publishers will launch their own apps and devices.
- China, India, Brazil, and the EU will propel global growth, but the U.S. will still be the biggest market.
- Real-Time Search will become uniform and standardized
- There will be a rise in social media monitoring and measuring platforms
- More apps will think “local”
- The return of video
- Traditional Media will continue to struggle
- Smart Brands will become more creative, but they will continue to fail to listen to their customers until it’s too late
- Google vs. Twitter vs. Facebook
- Twitter will start making money
- iPhone/Apple “iTablet” vs Everyone
- Hardware will become more social
- Mobile Providers will provide us with faster data speeds
- Content/People/Information filtering becomes easier
- There will be more tech/social media conferences than you can blink at
- Augmented Reality will be the social media of 2009
- Conversation tools will remain the same
- The Google social networking puzzle will be solved
- Blogs will continue to grow
- We’ll focus less on social media and more on doing business on the social web
- Real-time ramps up
- Location, location, location [is a new layer]
- Augmented reality
- Content ‘curation’
- Cloud computing [transition will continue]
- Internet TV and movies [more activity]
- Convergence conundrum [Tom Tom, iPod, e-books in problems; cell phones may win all]
- Social gaming [virtual goods may be route to riches]
- Mobile payments [breakthrough year]
- Fame abundance, privacy scarcity
- Real time is big time
- Location as plumbing
- Filtering gets social
- Kitchen sink on the cloud
- Fusion boosts offline
- Social Media Networks Become Exclusive
- Corporations Scale Social Media Efforts
- Social Media for Business Becomes… Fun
- Social Media Policies Become Standard for Businesses
- Mobile Becomes a Social Media Lifeline
- Social Networks Reduce Users’ Reliance on Email
- Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies
- Social Media Innovation Will No Longer Be Limited By Technology
- Mobile Will Take Center Stage
- Expect an Intense Battle As People and Companies Look To Own Their Own Content
- Enterprises Will Shape the Next Generation of What We’ve Called “Social Media”
- ROI Will Be Measured—and It Will Matter
- Finally: Real, Cool and Very Bizarre Online-Offline Integration
- Many “Old” Skills Will Be Needed Again
- Women Will Rule Social Media
- Social Media Will Move Into New Domains
- Building better filters.
- Going mobile.
- Measuring our work.
- Intelligence Everywhere
- Higher Bar on Patentability
- Invention in Place - capital flows out over networks to the best and brightest regardless of location
- Regionalization/Personalization of Communications and Computing Devices – an accelerated movement away from ‘one size fits all’ devices
- Rise of Defensive Publications – reduced emphasis on patents; operating companies and open source begin to converge around the notion that only truly significant inventions should be patented
- Patent Trolling as a Business Model – ‘non-practicing entities’ seeking to assert and litigate against deep pocketed ‘practicing entities’ in an effort to encourage litigation cost-avoidance settlements
- IP as Collateral and a Source of Growth Capital for IP-Rich Companies
- Open Source Antagonists Continue to Use Patents as a Tool to Advance Strategic Goals – as the decade progresses they will be forced to adjust to an increasingly open source-driven world
- Secondary Market for Patents
- IP is Increasingly Recognized as a Source of Value in M&A
- Enterprise Content Management and Document Management will go their separate ways
- Faceted search will pervade enterprise applications
- Digital Asset Management vendors will focus on SharePoint integration over geographic expansion
- Mobile will come of age for Document Management and Enterprise Search
- WCM vendors will give more love to Intranets
- Enterprises will lead thick client backlash
- Cloud alternatives will become pervasive
- Document Services will become an integrated part of ECM
- Gadgets and Widgets will sweep the Portal world
- Records Managers face renewed resistance
- Internal and external social and collaboration technologies will diverge
- Multi-lingual requirements will rise to the fore
- Finally, Apple Unveils the Tablet
- Murdoch Pulls Out of Google
- Malware Disrupts Facebook
- Starbucks Will Stalk You
- Movie Downloads Stall Blu-ray
- Your Phone Replaces Your Wallet
- Facebook Goes Public
- Twitter Use Flatlines
- Microsoft Pushes Out Steve Ballmer
- Google Faces Antitrust Suit
- E-readers and tablets have finally caught on
- Social gaming on the rise, and so is the virtual economy
- Google’s Android will face a big test in 2010: “write once run everywhere” may slip, and Windows Mobile 7 may be formidable competitor
- Hybrid apps will thrive
- Twitter – Don’t let Twitter distract you so that you bypass or reduce focus on other sites that are equally important.
- Online Video – Buy the rights for your TV footage so you can re-craft for online.
- Mobile – 2010, like the last five years, will not be the year of mobile.
- Non-Universal Conversion Tags – Make 2010 the year to change over. It’s a must.
- CTR - Forget CTR – don’t even include it in your reporting.
- The press release joins the NYT at MoMA and goes on national roadshow; media students overcome with excitement.
- PR people, as an industry, decide to work less and adopt 20-hour work weeks.
- Advertising rates hit rock-bottom; companies start giving away ads.
- People realize that BlackBerrys and iPhones are annoying because they make you too accessible. Everyone buys Razrs and jumps off the texting bandwagon (because who can use those T9 phones??).
- The last issue of the print version of The New York Times (released Feb. 18, 2010) is inducted into the MoMA in New York.
- Home Depot opens Center for Do-It-Yourself PR, enjoys great success in 2010.
- ThinkInk releases an iPhone app.
- Grammar and spelling declared useless by AP Style. Everyone adopts online lingo as new English.
- Social media sites Facebook and Twitter die peacefully in their sleep from lack of usage, moved on to social media heaven.
- There will be a breakthrough consumer application for Internet of Things
- A price war will erupt in the e-book market and Amazon.com will dominate the market with its Kindle E-book Reader
- Google Wave will win some respect back as people discover valuable uses for it and get used to the user experience
- Facebook will open aggregate-user-profile and social-graph data for outside analysis
- Some serious user interface innovations will blow our minds
- Data portability will become more real, standard, expected and viable
- A new social network will rise to join the big ones.
- MySpace doesn’t quite make a comeback, but gets a fresh start of sorts with its music and entertainment offerings
- Twitter launches ads
- TweetDeck finally launches a web version and becomes the number one Twitter client
- Cloud computing heats up. AWS, Google, Microsoft and others begin price wars
- The iPhone still rules and grabs more mobile market share than ever before
- Meanwhile, Android becomes the number two mobile platform by year-end
- iPhone app backlash begins
- iTunes announces a web service, thanks to the Lala acquisition
- Spotify finally gets the green light in U.S. and people go nuts for it
- The netbook craze dies down; people start buying new “in-between” devices
- MySpace relaunches as a content network, dropping the emphasis on social networking
- Twitter will launch things like ads and pro features
- Facebook will become the Borg
- iPhone’s exclusivity with AT&T will come to a breaking point and we’ll see network-agnostic iPhones
- 2010 will signal the death of the login; third-party authentications will become the norm
- Filesharing will continue to be shut down around the world; by 2011, we’ll all be downloading via Tor
- Cybercrime will be more of an issue than ever
- Geo-locational games and AR will come together in 2010
- Netbooks and gadgets like the PsiXpda are going to gain ground
- Offline music caching will be expected of all streaming music apps.
- The browser really will be the new OS
- Payment options to be integrated in unlikely places
- Cloud computing will go through a shake out
- IBM, SAP and Microsoft will innovate just enough to show big gains with customers
- Consumer-based social networks will make big efforts to gain wider access to the enterprise
- A new breed of social networks will emerge that act as one-stop shops for applications and services
- Android to be the talk of the enterprise
- Hyperlocal advertising will heat up, delivering another nail in the traditional newspaper industry’s coffin
- Apple will release an “iTablet”
- It will become much more common to enjoy the Internet on a TV
- Skype becomes increasingly pervasive
- Software as service becomes ever more popular
- The online user experience has a renaissance, as web browsers and hardware become more sophisticated
- The growth of Internet of Things continues, RFID tags in everything
- iPhones and other smartphones become the purchasing tool of choice
- Consumers bypass carriers and create open wifi networks for all
- Backlash against the App Store causes developers to defect to Android etc.
- Google Chrome’s market share increases at Firefox’s expense; IE continues to lose ground as HTML5-aware Web apps spring up on the scene
- Opera begins to struggle, as WebKit becomes the rendering engine of choice on mobile devices
- Social analytics features explode onto the scene in 2010
- Social Media Monetization
- Revenue Beyond Advertising
- As Publications Fold, Others Become Lean and Mean
- Growth in Hyperlocal and Community Models
- Local Advertising Grows
- Local Advertising Models Emerge
- To Charge or Not To Charge?
- The Freemium Model
- Attention Overload & Filtering
- Brand Community Building
- Local apps, geo tagging, contextual gaming/advertising
- Monetization… someone finally needs to pay us
- Radical Reinvention of Agencies
- Employee Social Media
- Brandividuals
- Content Syndication
- The Rise of Community Evangelists/Managers
- Collaborative Real-Time Communication
- Joint Ventures
- Portability of Web
- Crowdsourcing Sacred Cows
- Word of Mouth Marketing
- Math Marketing & Data Visualization
- Video Social Media
- Social media fatigue
- Real-time search and
- Social search (search 2.5)
- The end of intranets – as we know it
- Content leaves home
- Augmented reality (AR)
- Service on demand
- User-friendly collaboration tools
- The new interface
- iPhone killers
- TV Everywhere
- Connected TV
- Mobile Video
- Video Monetization
- Video Commerce and Marketing
- Online Video Platforms
- Community Engagement will become the Driver of Local Media
- Mobile + Local advertising = Penny Saver 2.0
- Mobile + Advertising + Pubsubhubbub = Alert systems
- Advertising as Content
- Everybody becomes a marketer, and some will become sales closers
- Everybody can become a traveling sales person
- Virtual socializing and Webinar ubiquity
- The grass roots Web
- The stream is more important than website
- Curation is the new syndication
- A new era of open social media (the adjective “social” will soon be redundant
- Location tools proliferate within social networks
- Social media will birth business media
- Apps will finally make sense of Twitter
- Microsoft Wave will arrive, but it won’t be a tsunami.
- Facebook falls over itself one too many times and stunts its meteoric growth
- Mobile net will flourish
- Outsourcing and virtual assistance will boom
- Black hat continues to die and great content drives a thirst for education
- Design technology and SEO catch up with each other
- From the RAZR to the 3GS
- Smartphones versus MIDs … and eBook readers
- Netbooks, convertible tablets and mini notebooks
- Keyboards and screens become user-friendly with peripherals
- Wireless carrier networks: faster, more reliable, ubiquitous
- Mobile app stores: three sweet spots in the space
- Enterprise app store coming soon from Citrix
- Apple’s tablet, OLED and fuel cell batteries
- Six monitors equal one gigantic display with Eyefinity
- The next-gen processor: APU
- All-day computing
- Demand for high-performance computing will rise
- Libraries and schools adapt to eBooks
- Smart phones will replace wallets and keys
- TV will re-establish itself as the head of the household
- The next big thing: OLED
- Devices powered by kinetic energy
- IP video security goes from passive to aggressive
- The “killer app” is still e-mail
- Canadians like Blackberries
- App stores explode
- Ebooks finally enter mainstream
- Mobile ad exchanges serve agencies which serve brands
- Mac increases market share
- SmartPhone OS platform wars
- Wi-Fi -> MiFi -> My-Fi... every phone becomes a MiFi
- LBS becomes pervasive and embedded in all apps
- Google Voice: will FCC intervene; will it change voice in mobile?
- Google navigation: will it end paid turn-by-turn navigation?
- PND replacing in-dash navigation; will PNDs be replaced by SmartPhone?
- Hybrid approach to cloud computing
- Net neutrality has limitations in the world of wireless
- Moores Law will squeeze netbook market share
- All wireless handsets for consumer use become SmartPhones
- Within five years, all phones in US will be SmartPhones
- Enterprise mobile becomes more centralized & managed as a service
- In 2010, mobile & wireless is a shining star in the economy
- Augmented reality: will likely gain traction
- Growth of mobile Web: will reach more than one-half of the consumers on the wired Web
- GPS battery drain problem: expect Apple to solve this
- Mobile site and applications: 50 percent of campaigns will direct users to a mobile site and 35-40 percent to a custom mobile application
- Geo-fencing: will hear geo-fence become part of marketers’ vocabulary
- Linking CRM databases into mobile marketing
- New entrants into mobile: more than 25 percent of brands anticipate spending more than $5 million on mobile advertising in 2010
- Carriers to open up location
- Mobile triple play = Location x Relevancy x Immediacy
- Coupons to incorporate time and context
- Long live the ad networks: advertisers will increasingly buy audiences over buying media properties
- Privacy: ad networks will follow guidelines set by industry trade associations
- Mobile commerce and retail will grow
- Demand and supply: demand for preroll and other advanced mobile video advertising solutions will exceed available inventory, supply exceeds demand in application mobile advertising
- Competition: Android and RIM developer platforms continue to flourish.
- Frequency capping and share of voice
- Location: data will begin to be mined
- Search: will become a high driver of in-store traffic
- Crunch time for Windows Mobile – can it survive?
- Trend towards paid-for – an end to widespread “free” in all sorts of things
- At the pocket level, Droid will fail but a few diamonds will emerge
- Carbon accounting packages and add-ons designed to meet the CRC laws will appear
- 3DTV will be the big CE buzzword
- Internet/wi-fi radio will go mainstream
- The first assassination of a public figure, facilitated by Twitter
- Still no hoverboards
- Goodbye acquisition, hello loyalty
- Testing, testing 1-2-3
- SSD uptake – solid-state disks look set to become mainstream
- Cloud computing
- Apple vs Google – in the mobile world
- To pay or not to pay
- Mobiles, especially smartphones, will get bigger
- Mobile data traffic explosion to strain 3G Networks, spur data pricing overhaul
- Mobile ecosystem starts to go green
- Mobile heads for the cloud
- New category of smartbooks to emerge
- Apps stores all round
- Mobile social networking to integrate with other applications including M-Commerce
- NFC phones appear in the shops
- At least 10 LTE networks to be launched into service
- Smartphones to get augmented reality makeover
- Christmas Kindle sales expected to herald the rise of the connected embedded consumer devices
- Mobile’s Sixth Sense - we’re photographing, recording, touching, locating, shaking, accelerating and blowing
- Campaign effectiveness will be measured in a variety of different and very creative ways
- Video conferencing - cameras on the front of the phone; more consumers will connect via WiFi
- No-cost turn-by-turn navigation applications; end of stand-alone GPS is in sight
- Aggregation services in the areas of location, customer service and mobile commerce
- Increased adoption of mobile barcodes and coupons
- Solutions that disable handset features when the owner is driving.
- I want my Mobile TV - 2010 Winter Olympics and the 2010 World Cup; new ad units will subsidize free content
- The U.S. Mobile Web Will Reach Nearly 100M Unique Users Per Month
- Advertisers Invest Signicantly in Site and Application Mobile Destinations
- New Entrants to the Mobile Market Emerge
- Location x Relevancy x Immediacy = Mobile Triple Play
- Advertisers Will Increasingly Buy Audiences over Buying Media Properties
- Mobile Will Be Called to Task on Privacy
- Mobile Retail Activity and Commerce Proliferates
- Demand Will Exceed Supply in Some Areas; Supply Will Exceed Demand in Others
- Competition in the Application Space Increases
- Agencies Demand Frequency Capping & SOV
- Ad Funded Interactive Services
- M-Commerce and Micro Payments
- Return of SMS Voting to P-TV
- The year of Google Android
- Augmented Reality
- Mobile Internet: brands will be more willing to experiment
- Mobile Coupons
- Smartphone Growth
- Monetization of Social Media
- Rich Media Ad Formats
- Fragmentation and variance amongst handsets and now application stores will continue to plague the industry, however the growth of applications on the Android platform will close the gap on Apple’s App Store
- Operator enabling services will start to be widely deployed, facilitating the growth of rich media content that is simpler, faster and offers a better user experience
- Media publishers will start to experiment with micro-payments, subscription service models and alternative payment methods which challenge the operators’ dominance
- Books will emerge as a new and popular content category for smartphones
- Technology innovation will continue, with content developers experimenting with 3D mobile video viewers and augmented reality for mobile
- The emerging risk of illicit charging by in-app billing will be met by firm regulatory action
- Significant tightening of premium rate regulation in the Atlantic region will spread across the world
- 2010 will be the year of multiplatform dual-delivery of content including music, video and games, across mobile phones, TVs and PCs
- The growing consumer demand for data-heavy services will put greater pressure on networks, with flat rate data tariffs increasingly subjected to stringent download limits
- Complexity, confusion and ambiguity in the application of rights to the mobile platform will be addressed seriously in 2010
- Global Gaming Market Size Growth Remains Strong
- Market Value Online Gaming Publishers Rising Above Traditional Gaming Publishers
- Gender Distribution Equalising
- Boys aged 17 or younger only represent 18%
- Adult Gamers on the Rise (>50%)
- About one-fifth play daily or almost everyday
- Game Publishers on Decline, Hit by Second Sales and Online Gaming Companies
- Fundamental Shift in Value Chain Driven by - Mostly Social - Online Media Is in Progress
- With Everyone Spending More Time Online
- With Better and Better Internet Access
- Share of Minutes Spent on Gaming Increasing
- Gaming Is Dominating Facebook
- Traditional Media Looking to Social Gaming Arena for New Entertainment for Their User Base
- Gaming is Becoming a Ubiquitous Experience: Diverse Range of Screens, Multiplatform
- Facebook Replaces Personal Email.
- The Cloud Helps Open-Source Software Make Proper Money.
- Mobile Commerce.
- Fewer Registrations - One Sign-in Fits All.
- Disruption vs. Continuity - Alternatives to the “Big Idea”.
- Self-Sufficiency: The Continuing Evolution of Web-Driven, Open-Source DIY Culture.
- Info-Art: pop-statisticians and pop-economists.
- Crowd Sourcing.
- More Flash, Not Less.
- Business as unusual
- Urbany
- Real-time reviews
- (F)luxury
- Mass Mingling
- Eco Easy
- Tracking & alerting
- Embedded generosity
- Profile myning
- Maturialism
- Next besting
- DIY décor
- Life-swapping
- Pop-uptailing
- Nomadobodes
- Greenpliances
- Ecopolitan
- Simpletising
- Emotionology
- Exposed vulerability
- Crowdsourced campaigns
- Nostalgia marketing
- DIY healthcare
- Not-so-tricky-picky
- Prodependency
- Half formal
- Rental culture
- Peacocking
- Unservice
- Tangible personalization
- Oversized Logos/ Headers
- Sketch/ Hand-drawn Design
- Slab Typefaces
- Typography
- One Page Layouts
- Huge Images
- Change of Perspective
- Interactive/ Intuitive Design
- Modal Boxes
- Minimalism
- Oversized Footer
- Retro
- Intro Boxes
- Magazine Layouts
- We will witness the emergence of packaged strategy-driven execution applications.
- The holy grail of the predictive, real-time enterprise will start to deliver on its promises.
- The industry will put reporting and slice-and-dice capabilities in their appropriate places and return to its decision-centric roots with a healthy dose of Web 2.0 style collaboration.
- Performance, risk, and compliance management will continue to become unified in a process-based framework and make the leap out of the CFO’s office.
- SaaS / Cloud BI Tools will steal significant revenue from on-premise vendors but also fight for limited oxygen amongst themselves.
- The undeniable arrival of the era of big data will lead to further proliferation in data management alternatives.
- Advanced Visualization will continue to increase in depth and relevance to broader audiences.
- Open Source offerings will continue to make in-roads against on-premise offerings.
- Data Quality, Data Integration, and Data Virtualization will merge with Master Data Management to form a unified Information Management Platform for structured and unstructured data.
- Excel will continue to provide the dominant paradigm for end-user BI consumption.
- Twitter integration and apps were king in 2009 and are here to stay; either you integrate or you perish.
- Tumblr is successful and growing in the shadow of Twitter, when Twitter finally loses steam will Tumblr be the new darling?
- Market consolidation in social media leaving only a few major players on the scene: Twitter, Facebook and who else?
- Social news (Digg, Reddit) and bookmarking (Delicious) will become obsolete. Already the first wave of social media that is social news and bookmarking lose against Twitter.
- Social browsing (StumbleUpon etc.) is already dead. There were more than a dozen of social browsing services in 2.0; most of them are dead or on hiatus already; more to follow.
- We’ll witness a demise or hiatus of most startups without critical mass of users as the money runs out.
- We can expect a proliferation of premium and freemium business models as venture capital stays scarce.
- Companies and brands will have to develop a social media strategy in 2010 to stay afloat.
- With business accounts and data access selling like hotcakes and additional revenue sources Twitter will become profitable in 2010 already.
- We’ll see a smartphone systems death match as the market isn’t big enough for all the often incompatible systems we have right now.
- Apple will be losing market share; the iPhone still looks like years ago; they don’t even have a netbook yet; they can’t rely on cult tactics forever.
- Phones and calls for free thanks Google: Google prepares the real Google Phone combining Google Voice and Gizmo5 VoIP to offer free calls.
- We’ll see less bullshit and more substance in the online marketing field. As the Web matures more and more people become too savvy to get fooled.
- Advertising replaced on the Web by “ad content” that is non promotional content about the brand, company or products: less banners more reports.
- Real time search will go prime time for everyone, not just the search geeks and early adopters.
- Google and Bing will keep on copying each other in order to capitalize on the search advertising market.
- Advanced personalization will lead to your own personal search results for most people rendering ranking checks useless.
- SEO is becoming ubiquitous, everybody does it (BBC etc.) and in 2010 those who don’t will fail to compete.
- More SEO experts will return underground again inspite of ubiquitous SEO due to wide spread prejudice of the ignorant against the trade.
- Like it or not but we’ll see more jQuery pop ups due to their high conversion rate.
- Mobile apps will continue to boom and optimized web pages for mobile use will become common place finally.
- HTML5 and CSS3 will allow web designers to offer extra features possible backed by graceful degradation in oder to support for older browsers.
- YouTube censorship spawns an open source and DIY video embedding counter movement; we already witness it but in 2010 you’ll look like a noob using YouTube on your site.
- Blogs get even more authoritative and accepted, becoming the “old media” of the Web.
- Quick and clean miniblogging (Tumblr, Posterous etc.) establish a lively sphere between Twitter-like microblogging and blogging.
- Video content finally gets the importance we expected for years now with growing bandwidth etc.
- There will be more cloud computing and web based software or rather webware around and people will use it more often.
- Most notably Google Docs will convince more users of the Microsoft Office desktop edition to switch.
- At the same time Google Chrome OS will be competing successfully with Windows at least on netbooks.
- The year that people get to grips with marketing on social networks
- The year that brands begin to realise it’s about lighting lots of fires in different places
- The year it becomes less about technology showcases and more about ideas
- Someone will figure out how to do something interesting with Google Wave
- The Android is nigh
- Transparency gets even more radical
- Crowdsourcing
- The internet will bleed into reality
- Everything will change, but nothing will change at all
- People will switch-off
- Symbol overload: consumers are hungry for nutrition facts
- Sodium reduction
- Local gets stretched: definition of “local” will expand, becoming more practical
- Simple made special: chic packaging and premium positioning
- Color coding for convenience
- Iconic budget brands: private labels will thrive
- Gen Y cleans up: calling out for grown-up cleaning products of their own
- Value is the new black
- Brands increasingly a surrogate for “value”
- Brand differentiation is Brand Value
- “Because I Said So” is so over
- Consumer expectations are growing
- Old tricks don’t work/won’t work anymore
- They won’t need to know you to love you
- It’s not just buzz
- They’re talking to each other before talking to the brand
- Engagement is not a fad; It’s the way today’s consumers do business
- During 2010, as US ad budgets crack open just a little, look for an accelerated migration of ad dollars from traditional to digital media.
- Even post-recession, aggregate media dollars will fail to return to former levels.
- The measurement and accountability mandate will intensify demand for lower-cost, more efficient media.
- Media fragmentation will force marketers to target their messages to ever smaller niche audiences.
- Digital technologies are creating new opportunities for firms to self-market.
- There will be a continued emphasis on “earned media”.
- Gradually, as the financial and housing markets are doing, media will shrink to match the true value it is delivering to marketers; that “true value” is being unearthed by better measurement systems, such as more efficient targeting.
- While media dollars have imploded, media consumption will continue to explode. Due to increasingly empowered consumers and further advances in technology.
- Look for media to become more: distributed (the same content will pop up in multiple locations, formats and channels), Personalized (media will be tailored to reflect what consumers have watched, read, experienced and shared), Contextualized.
- Advertising will support less and less of the load for content and entertainment. Marketers are clamoring for more direct contact with consumers, especially to engage with them on social networks, and this will divert ad money and attention away.
- Advertising will by no means go away, but it will play a smaller role as paid content and hybrid models emerge.
- Advertising on social networks will never attract a large share of marketers’ ad dollars.
- Spending on non-advertising forms of social marketing will rise significantly next year and beyond.
- The spending emphasis is on internal staffing, and building structures and systems for two-way, real-time communications with consumers - and not so much on deploying ads.
- Eventually, online social activities and connections will be baked into every form of digital content on the Web, from brand Websites and shopping sites to search engines, traditional media sites and entertainment portals.
- Marketers will be increasingly willing to trade off reach for deeper engagement.
- Marketers will be looking for technologies and ad solutions that allow them to reach only the people who — by their past surfing behavior, search queries, online purchases, social connections, Twitter posts and other digital footprints — indicate that they may be interested.
- The classic interruption/disruption model of advertising, whereby marketers insert unwanted, usually irrelevant ads as a price the consumer must pay to view desired content, will erode, if not fade away.
- The challenge will be twofold: to better identify likely prospects; to create communications that are compelling, entertaining, informative or useful.
- Whether or not the recession ends, 2010 will bring about monumental change.
- Companies Return To Investing In Their Most Important Asset - Customers
- Social CRM Hype Reaches A Crescendo
- CRM Evolves To Become The Customer Management Ecosystem
- Price/Value Trumps Functionality In Purchase Decisions
- Customer Service Moves Back Into The Spotlight
- The Struggle To Integrate Customer Data Continues
- Scrutiny Of Business Cases Remains Intense
- Following Best Practices Separates Winners From Losers
- M-commerce
- Social commerce
- Vertical expertise
- Internationalization
- Personalisation
- Expansion of retail sector e-commerce best practice into more vertical markets
- Social media will move towards ubiquity
- Companies will have a social media policy
- Doing more with less
- Data analysts will become hot property for marketing departments
- Measurability of marketers/measuring ROI
- Getting access to customer data
- The necessary technology for effective marketing
- Integration of platforms and processes will be critical
- Recalibrate marketing for engagement
- Consumer empowerment
- Hybrid Plans that Combine Subscription Fees with Advertising
- More Transparency on Websites Could Undermine Online Ad Efforts
- Social Plus Search Will Equal Better Results, More Ad Opportunities
- Mobile Commerce’s Time Has Arrived
- Retailers Grapple with Measuring Social Commerce
- Mobile Is Moving Into the Mainstream
- Earned Media Takes Center Stage
- Social Ad Networks Will Expand
- Twitter Will Build Its Business
- Online News Content: Landscape Will Stay Predominantly Ad-based
- Digital Video Convergence
- Look to the 55+ Age Demographic for Internet Usage Increases
- Social Media Monitoring will go niche, in a big way
- Marketers fall out of love with Search Engine Optimization
- Data analysts will become hot property for marketing departments
- Competition in the Social Media training and enablement space is going to get fierce and Red Hot
- Social Media gets a new name
- Marketing Budgets will increase for Social Media, including measurement
- Google is going to go Goggles and blow half the Social Media Monitoring vendors out of the water – by entering in to the “Reputation Monitoring” space, itself
- Optimizing media convergence is a top priority - the ability to accurately measure activity and link online ads to offline purchasing behavior will be critical.
- New models emerge to take advantage of smartphones - accurate mobile measurement will be required.
- More cross-media ad campaigns surface - adoption of advertising across screens and activities will increase.
- Commercialization of social networking hubs increase - social media will better support traditional advertising or text-based ads.
- More interesting and interactive online ads appear - video, attention-seeking page takeover ads and mechanisms for greater interactivity.
- Multivariate testing and site optimization will become an imperative for online businesses and marketing departments
- Integration of online with other enterprise data will take off
- Email marketing, web analytics, and traditional campaign management vendors race to become the owners of the “hub” for interactive marketing, along with optimization and analytics
- Social search will heat up, thus the nature of SEO will give way to SSO and enterprise social platforms will hit a tipping point
- Mobile applications will explode in 2010 and 2011; this will give way to application analytics
- Neuromarkting
- E-mail marketing more alive than ever
- Infobesitas
- Behaviour marketing
- The i community
- Integration is key
- Big brands feeling the heat
- Green technology going mainstream
- Twitter, finally a business reason
- The biggest hoax in 2010: social email marketing
- Restraint remains the new normal.
- Value is a top priority.
- Store brand growth continues.
- Grocery consolidation intensifies.
- Assortment wars escalate.
- This Real-Time Search Thing is Outta Here
- Twitter’s “Link Graph” is the Real Deal
- Personalized Search is Here to Stay
- It’s Going to Be a Two-Engine, 80/20 World
- Site Explorer & Linkdomain will Disappear
- SEO Spending Will Rise Dramatically
- 2010 is the Year of Conversion Rate Optimization
- More Queries will Send Less Traffic
- The Recession Won’t Go Away.
- Facebook Will Flourish or Flounder.
- Social Monitoring & Reputation Management Will Grow.
- Sort People In.
- Marketers Will Refine Applications for Social Media.
- Apps Will Shake Out.
- Mobile Media Will Putter Along.
- We Will Feel the Need for Speed.
- Search Will Get More Specific.
- Analytics and Integration Will be Endlessly Discussed.
- Email is Old Reliable.
- Grab Your Video Camera.
- Syndication Trumps Destination.
- Get in the Search Game.
- Brands Demand Orchestration.
- Deeper Data Dives.
- Social Activism Will Explode Across the Web
- Micro-Volunteerism Will Extend Beyond Wikipedia
- Giving Work Will Become as Important as Giving Money
- 3D at Home
- Airline Subscriptions
- Alternative Measures of Prosperity
- Alternative Metals in Jewelry
- Asia’s Widening Income Gap
- Augmented Reality
- Bacon Everywhere
- Bio-Based Airplane Fuel
- Boeing 787 Dreamliner
- Bogotá
- Brighter Colors
- Buycotting
- Carey Mulligan
- Coconut Water
- Composting
- Contemporary Indian Art
- Cordless Power
- Customized Pharmaceuticals
- Deficit Neutral
- Donald Glover
- Dry Shampoo
- East Africa Wired
- Electric Car Networks
- Electric Cars
- Electronic Libraries
- Ellen on Idol
- Energy Dieting
- Ethical Fashion
- European Free Speech
- Exotic Berry Flavors
- Fermentation
- Fernando Torres
- Foursquare
- Gambling in Singapore
- Gaming Software
- Green Retrofits
- Greening the Palate
- Hand-Me-Ups
- Handwriting
- Harry Potter in Orlando
- Haute Fashion on eBay
- Hybrid Boats
- Impact of the U.K. General Election
- Ironic Sports
- Japan on the Sidelines
- Japan’s First Lady
- Jay Chou
- Kindle Rivals
- LED Bulbs
- Li Ning
- Lifestreaming
- Lionel Messi
- Little Boots
- Local, Nonprofit Online Newspapers
- Lost Series Finale
- Luxury Goes East
- Marina Silva
- Mia Wasikowska
- Michael Jackson Tribute Concert
- Mobile Money
- Mobile Ticketing
- More Virtual Currencies
- New Portrait of Hispanic America
- Nutrition-Washing
- Obesogens
- Organic Fast Food
- Pandemic Fatalism
- Paying for Online Content
- The Pirate Party
- PlayStation 3 Motion Controller
- Post-Lula Brazil
- Pro Modding
- Public Bicycles
- Recycling Gray Water
- Retail as Third Space
- Return of the Water Fountain
- Runaway Democracy
- Silent Dance Parties
- Ski Cross at Winter Olympics
- Slow Beverages
- Slow Communication
- Spanish E-books
- Spider-Man on Broadway
- Spotify
- Stephen Strasburg
- Stevia
- Tactile/Visual Design
- Trip Bundling
- TV for Tween Boys
- TV/Web Integration
- Urban Fruit Gleaning
- U.S.-Cuba Ties
- Video
- Virtual House Calls
- Volunteer Rewards
- Water Footprint Tracking
- The Waterless Washing Machine
- The Wine-Tail
- The Wonder Girls
- Zach Galifianakis
- Content at Scale
- The End of the Digital Agency
- Social Gaming
- Demand-Side Platforms
- Engagement Pricing
- Augmented Reality Grows Up
- Social Media Morphs into Digital
- Privacy Wars
- Data Gets Creative
- The Year of Mobile, Finally
- Online Shopping Clubs Will Mature
- Gaming Will Advance Beyond PCs and Consoles
- Real-Time Collaboration Coming to an Office Near You
- 2010 Will Be Android’s Year
- 2010 Will Have A Netscape Moment
- The fact that audience has the control starts to sink in.
- Social media will get real budgets.
- Social media will be integrated to overall marketing activities.
- Social media ROI will become important.
- Brands start to use listening platforms to monitor the conversations.
- Social media will reach behind corporate firewalls.
- Customer service and interaction with businesses becomes social.
- Measuring online activities and their effect on offline sales will become increasingly important.
- Media will fragment even more and smaller communities can be hyper-targeted.
- Social networks chatter will be incorporated into CRM systems.
- More sales will originate from social media contacts (B2B and B2C).
- Marketing will hit mobiles big time.
- All search will be real-time. Web, blogs, social networks.
- Real-time will be the right time. Delays will cost customers.
- People will use more social networks’ messaging instead of regular email and IM.
- First large scale successful augmented reality applications.
- Campaigns will get more dynamic, spanning from offline to actionable social channels.
- Social networks will become more commercial.
- Ads will be more interactive and connected to social networks.
- The home page for internet users will be social network’s profile page.
- Facebook will grow to 700 million?
- Shopping will be integrated into social networking sites.
- The Transparency of Life - ubiquitous connectivity, locative media
- Let Me Land - in my city, my neighborhood, my street, my house, my home, my nest
- Tender Urbanity
- Anger, Distrust and Decadence - sometimes volcanic but often just below the surface
- Total Relax - we are living in a stress society grasping at every straw for ontological security
- Structural Eco Cool - we’d better adapt or be left trying to convince ourselves that it’s not true as the world gradually becomes a less hospitable place
- Compassion Without The Pity - the need for a transnational dialogue […] no longer obscured by statistics
- Sane Recession/Sane Resilience - Europe and North America, with an immense debt, no longer think that they are leading the world as they did before
- More Connections, Less Wires - the Social Web will accelerate and intensify in numerous and as yet unfathomable ways
- The No Office Policy - we are becoming urban nomads
- More local businesses will use TV - particularly cable - to reach these more refined, segmented audiences.
- Online advertising for local newspapers will halt its expansion and go flat, or even see a slight decline; exception: publications - both print and online - that serve rural areas or are focused on hyper-local news.
- Better targeting and new, advanced tools to personalize messaging and track results will lead to a surge in direct mail.
- The biggest jump yet in text-based mobile advertising, but more advanced options such as image and video will be limited to all but the trendiest of trendsetters.
- Big push for local SEO as more local businesses adopt the tactic, increasing competition across the board.
- Social media will continue its dramatic rise as local businesses capitalize on this opportunity to engage with their local customers.
- Local marketers look to increase their in-store sales.
- Local marketers will continue their 2009 trend of pursuing an integrated strategy.
- Now that local marketers have learned how to measure success, they will continue to capitalize on it.
- Local marketers will concentrate more on social media, in-store and personal interactions with consumers.
- Social games overflow out of Facebook.
- Brand advertising starts to move online, boosting premium display, video and social media
- Direct Response Advertising becomes ever more efficient
- Finding Money and Saving Money online
- Real time web usage outpaces business models
- Augmented reality
- P2P mobile payment
- 2D bar codes
- Social media storefronts
- 21st century vending machines
- Crowdsourcing
- Mobile contactless payment
- App world
- Niche user-generated humor
- Goodness
- This Year: Touch-Screen Dashboards
- This Decade: Augmented Reality
- This Century: Intelligent Vehicles
- This Year: Bioplastics
- This Decade: Nanomaterials
- This Century: Smart Materials
- This Year: Clean Diesels
- This Decade: Ultracapacitors
- This Century: Vehicle-to-Grid Charging
- CIOs will Adopt Greater Financial Management Discipline.
- CEOs will Require that IT Demonstrate Value of Services.
- Role of the CIO will Shift to a Service Provider.
- IT leaders Must Understand Cost and Benefit of Cloud Computing and SaaS.
- Virtualization Drives Shared Services Model.
- Capital Markets to Broaden Use of Hosted Software
- Industry Aims to Secure Cloud
- High-Frequency Trading Controversy Continues to Swirl
- Dark Pools Seek Limited Transparency
- Investors Demand Hedge Fund Transparency
- No Country for Old Risk Models
- Data Projects to Pave the Way for Business Intelligence
- Derivatives Clearing Gives Congress Fits
- New Regulatory Requirements Require Data On-Demand
- Social Networking Is Here to Stay
- Networking (both intra- and inter- data center).
- Multi-asset-class platforms.
- Commoditizing high-frequency trading.
- Latency management.
- Co-location.
- Risk management for sponsored access.
- Central clearing.
- Data loss prevention (DLP) technology.
- Data profiling.
- Virtualized solutions.
- Job boards will soon be archaic.
- The talent hub and spoke model will dominate active candidate sourcing.
- Sourcing spokes will come and go.
- Applicant tracking systems will eventually react and adapt to the new model.
- Companies will be unprepared for the spike in turnover.
- Twitter will not become the silver bullet.
- Effort will increase to source passive candidates.
- Just-in-time hiring and virtual recruiters will soon arrive.
- The employee referral program will become the primary driver for future sourcing.
- There will be increased focus on implementing “Hiring A-level talent” training for both recruiters and hiring managers.
- More Interactive Classrooms
- More Information at Your Fingertips
- Mashed-Up Technologies
- Breaking Out of Technology Isolation
- Capabilities That Go Beyond 1:1
- Location-aware tech enables more info, greater safety.
- Home automation technology vendors see possibilities.
- Mobile health app possibilities grow.
- Virtual doctors’ visits and other health innovations.
- Touch screens and eReaders.
- Big companies invest in monitoring and telehealth technologies.
- Broadband access and Internet use among seniors grows.
- Caregiver portals and tools blossom.
- Personal emergency response systems get a makeover.
- VCs show interest in aging in place technology.
- Private capital growth recovers, record fund year
- Clean economies become the new space race
- Electric cars take the back seat to smart mobility
- Resource constraints beyond carbon rise to the fore
- Commodity trade-off debates intensify
- Energy efficiency, driven by ICT, eclipses solar
- Marketing suddenly matters
- Buffett leads the super rich into cleantech
- Acquisitions and consolidations accelerate
- The rise of waste-to-energy, geothermal and aquaculture
- Anthropomimetic Machines
- Direct Carbon Fuel Cell
- Metabolomics
- DNA Origami
- Piezoelectric Display
- Osseointegration
- Horizontal Drilling
- Kinetic Hydropower
- Nanoyarn
- Ultracapacitors
- We’ll Mark Significant “Phase Two” Milestones: building out the smart grid
- A Year of Interfaces: The “last mile” network of the grid is as important as the rest of its networked devices
- A Year of the Majors: Look for new alliances among major networking companies, major telecoms providers, major chip suppliers, major retail household appliance manufacturers and major enterprise software vendors (as well as some unknown startups)
- The Security Debate Will Be Behind Us
- Disruption Is Bound to Happen: from a combination of the “usual suspects” (large, well-known technology vendors) plus some new surprises
- Smart Grid Networks Will Continue to Be Built
- Distributed Generation and Load Shaping Will Be the New “Killer Apps”
- The Birth of Retail Energy Will Be Upon Us
- The “Grand Slam”—Energy, Voice, Video and Data — Will Emerge
- Did We Already Mention the “Grand Slam”?
- Energy harvesting, storage, and distribution (including via smart grids) will be revolutionised
- Reliance on existing means of oil production will diminish, being replaced by greener energy sources, such as next-generation solar power
- Synthetic biology will become increasingly commonplace – newly designed living cells and organisms that have been crafted to address human, social, and environmental need
- Medicine will provide more and more new forms of treatment, that are less invasive and more comprehensive than before, using compounds closely tailored to the specific biological needs of individual patients
- Software-as-a-service, provided via next-generation cloud computing, will become more and more powerful
- Experience of virtual worlds – for the purposes of commerce, education, entertainment, and self-realisation – will become extraordinarily rich and stimulating
- Individuals who can make wise use of these technological developments will end up significantly cognitively enhanced
- In the world of politics, we’ll see more leaders who combine toughness with openness and a collaborative spirit
- The awkward international institutions from the 00’s will either reform themselves, or will be superseded and surpassed by newer, more informal, more robust and effective institutions, that draw a lot of inspiration from emerging best practice in open source
- Instead of people decrying “technical fixes” and “loss of nature”, we’ll increasingly hear widespread praise for what can be accomplished by thoughtful development and deployment of technology
- As technology is seen to be able to provide unprecedented levels of health, vitality, creativity, longevity, autonomy, and all-round experience, society will demand a reprioritisation of resource allocation
- Previous sacrosanct cultural norms will fall under intense scrutiny, and many age-old beliefs and practices will fade away
- Geoengineering
- Smart grids
- Radical materials
- Synthetic biology
- Personal genomics
- Bio-interfaces
- Data interfaces
- Solar power
- Nootropics
- Cosmeceuticals
- Cloud Computing.
- Advanced Analytics.
- Client Computing.
- IT for Green.
- Reshaping the Data Center.
- Social Computing.
- Security – Activity Monitoring.
- Flash Memory.
- Virtualization for Availability.
- Mobile Applications.
- Enterprise Social Networking
- Aiming for the Clouds
- 360 Security
- Mobilizing the Workforce: From Telework to Telepresence
- Borderless Business
- High IQ Networks Fueling a Smart Economy
- The Focus Will Be on Green
- Seeing Is Believing
- More Wireless Apps, Especially Machine to Machine
- 20/20 Vision
- Cloud API Proliferation Will Become a Serious Problem
- Collaboration Will Never Be the Same
- Data as Revenue
- Democratization of Big Data
- Developer Target Fragmentation Will Accelerate
- It’s All About the Analytics
- Marketplaces Will Be Table Stakes
- New Languages to Watch: Clojure, Go
- NoSQL Will Bid for Mainstream Acceptance
- The cloud adoption trend will continue, and vendors without real software-as-a-service strategies will be even more challenged to compete.
- Cloud platforms will allow ISVs to develop, market, and monetize cloud applications at a dramatically faster rate than traditional ISV development.
- Analytics go mainstream, as the user population expands beyond the traditional base to include marketers, risk managers and call center staff.
- Structural unemployment cuts of 2009 will not be reversed in 2010 because organizations that have automated processes will not return to manual ones.
- CRM investment continues in 2010 to help organizations identify and retain profitable customers.
- More organizations will restrict Facebook and social networking sites that negatively affect productivity while more professional sites, such as LinkedIn, will grow. Twitter falters.
- As SAP pushes its customers to SAP ERP 6.0 or to pay higher maintenance fees, it opens the door for on-demand ERP solutions and drives a faster decline in SAP revenues.
- Mobility strategies and budgets will be reviewed in 2010 with netbooks, Blackberries and iPhone apps driving new billing and upgrade models.
- IT spending is expected to increase slightly in the next year with only moderate upgrades from XP or Vista to Windows Incremental investment will be significant with existing technologies from CRM, ERP and PLM vendors.
- Despite efforts to monetize online content, consumers will push back on online subscriptions, denying that revenue stream.
- Bonus Google moves toward a monopoly, causing skeptics to wonder why neither the EU nor US governments have taken a closer look.
- Cloud Computing Necessitates Intelligent, Agile, Self-Managing Networks
- Video and Online Games Lead to Bigger, Faster Network Devices
- Demand Increase on Wireless Services Drive LTE Innovation
- Managed Services Gain Traction
- Plugging into the Smart Grid with Automation
- Ubiquitous analytics: democratised access to the ad hoc query
- Location, location, location
- Smart phones become pervasive, augmented reality will begin to make a mark
- Resource footprint reduction through deeper instrumentation: Smart Grids, LessWater, LessCoal etc.
- Google will significantly ramp up enterprise efforts – notably in sales, but also by ecosystem partnerships with likes of Deloitte
- Hybrid Cloud: cloud doesn’t replace On Premise, it augments it.
- Big Cloud Backlash will be in full effect
- SOA without the SOA: componentisation of application suites into more modular services
- A big upswing in enterprise demerger activity…. notably in financial services; i.e. significant opportunities, but also threats, for technology providers.
- New devices: Smart phones, tablets, toys, TVs, and other devices are now on the internet; software goes here
- Users no longer tolerate slow and dumb computers
- Technology every where and at all times changes how people go about their daily work and lives
- New technology actually seems to work; but it’s not as open as we’re used to
- Identity management standards
- The consumerization of IT - end-users expect more out of their “computers” and the related software
- Lots of new hardware platforms
- Operating systems war
- All content goes mobile, and will be monetized
- Mobile micropayments
- Enterprise apps are becoming much less important for individuals
- Cloud catastrophy
- Large chasm between consumer and enterprise usage of software
- Game over for Microsoft re consumers
- Customers get ready to pay for value add
- Connecting remote data to people and things in real time will lead to exciting new devices and applications
- Social Marketing technologies and strategies emerge as important aspects of corporate thinking
- Mobile CRM becomes a top priority for business and technology vendors
- Technology companies embrace “social” versions of multiple parts of the enterprise value chain including (and especially) CRM, SCM, and maybe even ERP
- Companies are moving toward creating ecosystems to fill out social CRM portfolios
- Open Source as a factor in CRM will no longer be a differentiator
- Customer service becomes the leading pillar from traditional CRM to adopt Social CRM practices and behaviors and technologies
- Public Sector CRM becomes pre-eminent and actually helps drive the private sector
- Cloud Computing skyrockets to forefront of interest as #1 choice for business infrastructure/platform
- Niche success in Outlook-based social CRM in 2010
- Governance, compliance, regulation begin to increase presence as transparency, open initiatives grow
- Enterprise 2.0 and Social CRM will begin to merge as a concept and strategy; integrate as technologies and toolsets
- REST continues to gain especially because of mobile opportunities
- Cloud computing
- Four big Microsoft upgrades
- Virtualization
- Biometric authentication
- Next-generation firewalls
- Employee-owned IT
- Loyalty schemes
- Solid state disks
- Smart grids
- Hybrid servers
- Learning connections will matter more than learning transactions
- Connecting people to expertise will begin to matter more for organizations than traditional learning management programs
- Employees will demand and receive continuous performance feedback
- Video will be the learning mode of choice
- Mobile learning has finally come of age
- Informal processes will be valued and encouraged – these processes will be social and real-time
- The most successful companies will value collective competencies more than individual competencies
- Microsoft Enters PaaS Market
- Cisco to enter the cloud market
- IaaS Market Consolidation
- App Engine Encroaches on AWS Developers
- Rise of the Vertical Cloud
- We will see the first major security and privacy violation in the cloud
- Change and configuration management of infrastructure clouds will become the primary technical challenge
- Data governance (latency, integration, and privacy) becomes the major roadblock to multi or hybrid cloud deployments
- Data center automation players drive their products into managing infrastructure clouds
- Cloud standards will remain elusive
- SFA Will Take on a Whole New Meaning, and Redefine CRM Once Again.
- Social CRM is (Pretty Much) Ready for Prime Time.
- Open Source is Still Important in 2010, and Still Not a Business Model.
- Older SaaS Players Will Begin to See Pressure from True Cloud Applications
- Integrated Talent Management Will Reach the Boardroom.
- The HR Function Will Start a Radical Transformation.
- High-Impact Leadership Development Programs Will Focus on First-Line Management.
- We Are Shifting Our Focus from e-Learning to “We”-Learning.
- L&D Practitioners and Leaders Will Start to Learn New Disciplines.
- Deep Specialization Will Emerge as a Key to Your Strategy.
- The Words “Talent Mobility” Will Start to Drive Your Talent Management and Development Strategy.
- Talent Acquisition Approaches Will Move Even More Rapidly toward Social Networks.
- Integrated Talent Management Systems Will Become More Integrated and Many Standalone Vendors in Areas like Talent Acquisition Will Be Acquired.
- Learning Management Systems Will Continue to Evolve into Talent and Informal Learning Platforms, and Collaboration Systems Will Become Hotter. Other Learning Tools Will Continue to Grow.
- Innovation, Engagement and Diversity Will Become “Hard Disciplines” in Many Companies.
- Measurement of HR and L&D Programs Will Become a High Priority Again.
- Learn: Educate - Brown bags, internal Webcasts, strategy white papers, innovation unconferences to share ideas; use the attendees of these to identify like-minded change champions for some of the strategies below.
- Learn: Find out what leaders in your industry or related industries are doing.
- Learn: Discover and coordinate with what other internal Web 2.0 and Enterprise 2.0 change champions are doing already.
- Prepare: Identify the likely areas where Web 2.0 and Enterprise 2.0 can grow and/or improve your business.
- Prepare: Build a compelling business case.
- Prepare: Solicit senior sponsors for advocacy, budget, and pilots.
- Prepare: Broadly socialize the potential benefits in clear, lingo-free business terms.
- Act: Initiate social media internally to drive forward internal change, under the radar if necessary.
- Act: Create a targeted customer community.
- Act: Launch a pilot that is likely to produce noticeable returns in the medium-term.
- Act: Measure the results of any local Web 2.0 or Enterprise 2.0 effort.
- Act: Proactively manage and promulgate upsides as well as having a ready-to-present mitigation plan for any perceived risks.
- Virtual organizations will replace traditional business organization models
- Marketing via social networks will displace direct mail and slower, more expensive ways to build brands and identify prospects
- Governance of social networking will place significant stress on professional interaction
- Hiring will shift from the traditional hierarchical relationship to an organic, fluid distributed approach
- Control of information and organizational “secrets” will become difficult, if not impossible to control, without escalating friction between professionals and the organization itself
- Prohibitions against the use of social networks on company time will increase the likelihood of work arounds, undermining mandated policies
- Corporations will continue to invest increasing resources in social media, almost always at the expense of traditional media, despite the lack of clear direction and metrics to determine return on investment figures
- The lack of robust, standardized metrics for social media will make it difficult for organizations to establish and understand the true value proposition of their social media efforts
- 2010 becomes the turning point for the use of social network tools in health care
- Social network technology will displace more expensive, traditional methods in business processes from recruitment to direct marketing.
- Swamped by Personal Tech
- An End to Net Freebies
- Facebook-Weary
- Privacy Dies
- Slow to Staff Up
- Socially Savvy
- The Winners of 2010: IT Workers Who Breathe Social Networking, Amazon Outpeddles eBay
- The Losers of 2010: Oracle Gets Ousted?
- Big Companies That Lag
- Mashups
- Collaboration
- Real-Time Enterprise
- The Mobile Enterprise - the new desktop is really a smart phone, a netbook or other sub-notebook mobile devices
- Software-as-a-Service Integrations
- API’s - reflecting the growing importance of using social technologies as communication and productivity applications
- Web Oriented Architecture (WOA)
- Community Management - people with communications and technical skills will be increasingly needed to keep communities cohesive
- VoIP - will move deeper into the enterprise
- The Big Sync - syncing mobile devices to the cloud
- Manufacturers to Make Rapid Incremental Planning and Inventory Optimization the “New Normal”
- Brand Owners and Retailers to Synchronize Operations through Shelf-Centered Collaboration
- Shippers to Adopt New Partnership Models to Support the Green Evolution
- Automakers to Restructure the Supply Chain Amid Power Shift and Globalization
- SaaS will continue to grow in acceptance and prevalence in the marketplace but – the term itself will fade in favor of “Cloud (insert your term).”
- Real business value in SaaS will continue to improve, be better understood and measured more explicitly.
- Service ecosystems will rise.
- New services will focus less on “doing it all from day one” and more on their roadmap.
- Integration requirements will drive standards for service-based communication and interaction.
- End-user clients and platforms will continue to evolve and increase in their importance and differentiation.
- Customer collaboration will become a more integrated and critical part of product management and business operations.
- Agile will continue to grow in acceptance and will become the dominant approach for both development and business operations “in the cloud.”
- There will be a growing awareness of the requirements and responsibilities implied by “mature" services.
- SaaS vendors will stop trying to sell split versions.
- Local governments as experiments - Increasingly some of the most innovative ideas are being independently developed in small communities.
- The rise of Citizen 2.0 - Just as governments are adopting new media. communications, cloud computing mentalities, and social networking skills, so are the citizens they represent.
- Mobile devices as primary devices - What are the implications for government when an iPhone becomes more powerful than a Dell desktop?
- Ubiquitous crude video content - High production value for Internet-only video is overrated.
- Always on-the-record - Politicians and government officials will always be on-the-record.
- 2010 is the ‘Year of Deletion’
- 2010 Ends the Stockpiling of Backup Tapes for Long Term Retention
- Deduplication Everywhere
- Industry Competition Drives Standardized Software
- A Year of Migration
- 10+ Gbps broadband speed, a prevalent speed at the core of the cloud, is now being demanded closer to the cloud’s edge, to connect enterprises and other network nodes.
- DOCSIS 3.0 combined with dense metro network footprints among MSOs will change the nature of competition for enterprise broadband services.
- Video consumption amongst consumers will continue to drive an unprecedented growth in bandwidth usage in the home.
- With the emergence of 4G LTE, historically disparate wireless network standards will begin merging into a globally scalable network platform.
- The popularity of social networking is driving competitors in the wireless industry, including handset makers and applications developers, to consider a next generation of “unified messaging” on handsets.
- Disparate handset application universes create barriers and switching costs for users and consternation among carriers who are ceding market power to handset OEMs.
- Smartphones will begin enabling voice applications in the enterprise.
- Recent consolidation of competitive local carriers points to more consolidation in the future.
- Communications services companies will become more application-centric and focus on the consumer’s share of wallet, giving less consideration to network access methods.
- Unbridled power consumption in data centers will come under increased scrutiny.
- Web 2.0 attacks will increase in sophistication and prevalence
- Botnet gangs will fight turf wars
- Email gains traction again as a top vector for malicious attacks
- Targeted attacks on Microsoft properties, including Windows 7 and Internet Explorer 8
- Don’t Trust Your Search Results
- Smartphones are hackers’ next playground
- Why corrupt a banner ad serve, when you can buy malvertising space?
- 2010 will prove once and for all that Macs are not immune to exploits
- No global outbreaks, but localized and targeted attacks
- It’s all about money, so cybercrime will not go away
- Windows 7 will have an impact since it is less secure than Vista in the default configuration
- Drive-by infections are the norm—one Web visit is enough to get infected
- New attack vectors will arise for virtualized/cloud environments
- Bots cannot be stopped anymore, and will be around forever
- Company/Social networks will continue to be shaken by data breaches
- Web threats will continue to plague Internet users
- The consumerization challenge – organizations’ focus will shift to data protection as opposed to traditional network security or infrastructure security
- A good offense – financial institutions and government agencies will adopt a more comprehensive, integrated view of their IT environments and will seek to better understand the human element behind illegal activities to help them pinpoint in advance when
- Proactive ports – ports will actively begin assessing risks, simulating response efforts and creating more robust disaster recovery plans in the coming year
- Cloudy forecast – more organizations will begin moving less sensitive public data into cloud computing environments to attain cost savings in 2010, and will then migrate more sensitive data to the cloud as new security models are developed to address mult
- Biometrics on the border – the rollout of electronic passports will be led by countries in the Asia-Pacific region and Europe
- Taking IT to the streets – mobile biometric devices will allow governments to take more biometric-based critical services directly to their citizens, rather than requiring their citizens to come to the technology
- Smart surveillance – real time event detection technology will soon be able to identify a security breach as it occurs and initiate an action instead of simply recording footage to be reviewed after the incident
- Mobile device volumes will be up approximately 10%.
- Mobile device volume market share will be flat.
- Mobile device value market share will increase slightly.
- Services net sales targeted at EUR 2 billion or more in 2011.
- 300 million active users for its services by the end of 2011.
- Symbian user interface: deliver two major Symbian UI interface milestones: one before mid-year, and another before end of year.
- Deliver Maemo 6-powered mobile computer, with iconic user experience, in second half of year.
- Significantly increase the proportion of touch and/or QWERTY devices.
- Provide 3d party developers with better tools to create applications and content for Ovi ecosystem.
- eReaders will NOT reach mass market appeal
- There will be no iPhone killer, only an ever increasing herd of iPhone wannabes.
- Fake Chinese phones will NOT destroy the handset market
- PCMCIA Cellular Data Card Modems will NOT make a comeback
- Femtocells are NOT going to go away
- Femtozone applications are NOT going invade living rooms with ‘femto app storefronts’
- Mobile person-to-person payments will NOT gain mass market acceptance in the US in 2010
- Internet Video is NOT going to create a mass exodus from pay-TV services
- On the other hand... most “free” premium online video won’t become pay-per-play
- Social networking will NOT go through 2010 unscathed by security breakdowns
- Higher Education will NOT relinquish its leadership in early adoption of 802.11n
- Telepresence will NOT become mainstream in 2010
- Carriers will NOT be sidelined by off-deck LBS platforms
- Consumer telematics will NOT reach mass market status in 2010
- HP will not swallow 3Com without serious indigestion
- GSM will not die in 2010
- Renewable Energy Base Stations will hardly see any deployments for on-grid sites – limiting their green potential
- LTE will NOT be widely rolled out worldwide
- But RFID will keep chugging along...
- Augmented reality – computer-generated images will mix with and add to reality
- Better Place – an international network of electric car charging points
- Crossbreed: the folding wheel – enabling performance bikes and wheelchairs to fold into small spaces
- Dime: magic sand – water resistant sand to stop water seeping away through the Earth
- Enhanced Editions – eBooks move into the next dimension adding sound, music and video
- Gapminder – charts the wealth gap and gives new and visual ways of displaying this information
- Nokia Money – making cash mobile and creating a wholly new way to buy items and pay bills without the need for a bank account
- Pico Projectors – small enough to be fitted to cameras or mobiles and turning them into mini movie theatres that can create an image up to 60 inches wide
- Rockcorps – an army of youth volunteers expected to go global in 2010
- WorldWide Telescope – bringing the universe to the desktop, users will be able to fly past Mars or zoom in to view distant galaxies by combining images from a vast array of telescopes
- 3-D and Connected TVs
- Content Packages and Subscriptions
- Tablets Are Coming, or at Least Something Bigger than Phones but Smaller than Netbooks
- Apps Will Rule
- Green Is the New Black
- Mind-reading devices
- Space planes
- Artificial limbs
- Augmented reality info layers everywhere
- Body regeneration
- HTML 5 makes its mark
- Chrome rolls out Firefox-like extensions
- Firefox gets individual processes like Chrome
- Site specific browsers become even more useful
- More speed with faster Javascript and hardware-assisted web rendering
- LCDs with LED Backlighting
- 240Hz Refresh Rates
- Internet Connectivity
- 2160p Resolution
- More Skinny OLED Displays
- Slicker Laser TVs
- 3D TVs
- Larger Plasma TVs
- HDTV/Blu-ray Combo Units
- Greener TVs
- LED makes a big impact on the LCD market
- Making an app will get easier
- Internet appliances become common
- Your iPhone connects to everything
- Monitor your life, even when you sleep
- Cloud email really takes off
- 3D goes mainstream in the home - finally
- Open source alternatives finally mature
- Major desktop apps arrive on smartphones
- DIY home security goes legit
- Faster, Better Browsers
- Apps Taking Advantage of New Technologies: HTML5, Geolocation, Canvas, Web Fonts, and More
- Tighter Integration Between Web Apps
- Gadget Lust: iPhone 4G
- A Proliferation of Coworking Spaces
- Search Engine Optimization. Advice: Test.
- Paid Search. Advice: Invest.
- E-mail Marketing. Advice: Invest.
- Social Network Marketing. Advice: Test.
- Blogging. Advice: Let it rest.
- Web Presence. Advice: Invest.
- Mobile Marketing. Advice: Test.
- Podcasting and Online Radio. Advice: Let it rest.
- Online Video. Advice: Invest.
- Coupons, Discounts and Savings. Advice: Test.





