1. Value is the new black
2. Brands increasingly a surrogate for "value"
3. Brand differentiation is Brand Value
4. "Because I Said So" is so over
5. Consumer expectations are growing
6. Old tricks don't work/won't work anymore
7. They won't need to know you to love you
8. It's not just buzz
9. They're talking to each other before talking to the brand
10. Engagement is not a fad; It's the way today's consumers do business

Source.